Apple is a big-noise no-show at CES 2024
CES is coming, and if the past is any guide, Apple won't be part of the festivities. And yet, as is often the case, its presence will be felt across the exhibition floor.
Why? Because while generative AI (gen AI) might this year appear in everything (for good or ill), the other big story will be augmented reality (AR) — and Apple’s much-ballyhooed Vision Pro hasn’t even hit the market yet.
You can tell this is so by the rash of Vision Pro rumors, speculation, and claimed design and usage leaks emerging like clockwork in the run up to CES.