Pret A Manger punished by ad regulator for claiming its food is 'natural' — while still using additives
- British ad regulators have banned Pret A Manger for claiming in online ads that say food is "natural."
- The Advertising Standards Agency said this isn't true, because the sandwich chain uses artificial additives in some of its products.
- Pret uses E-numbers in its granary bread to make it look and taste better.
- Business Insider could not see any mention of the additives in a London Pret store, or on its packaging.
The sandwich chain Pret A Manger has been banned by advertising regulators from claiming its food is "natural" — because it actually uses additives in its products.
Pret was picked up on the false claiming by Britain's Advertising Standards Authority (ASA). The regulator highlighted online advertising which attacked the use of "obscure chemicals" in food, despite the fact that Pret was using them.See the rest of the story at Business Insider
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