15 questions with Under Armour’s new CEO, who knows the brand is too bro-tastic
Under Armour has always boasted a strange masculinity. Its new CEO, Stephanie Linnartz, discusses the role of design to turn around the brand.
$7.58. That was Under Armour’s closing stock price the day I met with Stephanie Linnartz, the company’s new CEO. A 25-year veteran of Marriott, Linnartz stepped into the role at the end of February of this year. She became the company’s third CEO appointed in four years. It is perhaps a surprisingly unenviable role, as she’s tasked with turning around a company that missed the rise of athleisure, bricked the endorsement deal of a generation with Stephen Curry by creating a decade of lackluster shoes, still contends with founder Kevin Plank as a primary shareholder who has caused waves of scandals while supporting Trump, and boasts a share price down 85% since its high in 2015.
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