This $134 million villa is the priciest property on the market in Dubai. Take a look inside.

Branding and scarcity are two of the most critical factors in determining real estate prices in Dubai, a B1 Properties representative told BI.

They said this property has both as its under the Bulgari Hotel and Resort umbrella and one of only seven villas on the coastline.

The mansion, which covers about 20,000 square feet, is a touch less than the 12,500-square-foot penthouse in New York City that reportedly broke the record for Manhattan's most expensive sale in 2024 at $135 million.

"Dubai is still considered buyer-friendly when it comes to price per square feet compared to key metropolitan or coastal cities like New York, Miami, London, Singapore, and Hong Kong," the B1 representative said.

The villa, which is being sold fully furnished, underwent an extensive renovation to exude "luxury in its every element," the B1 Properties representative said.

Appliances, furnishings, and interiors, products from some of the most luxurious brands on the market, including Hermès, Baccarat, Steinway & Sons, and Miele, can be found in the kitchen, living areas, and bedrooms.

All four bedrooms are on the second floor. Other amenities include steam room and sauna, cinema, massage room, and a gym.

Since listing the sale earlier this year, B1 Properties said that most of the attention was from families, aligning with the neighborhood's demographic.

"We've had interest from buyers of various nationalities, predominantly billionaires, entrepreneurs, and global business owners with families," they said. "This particular community is more suited to families, given the secluded nature of these villas."

The covered circular seating area with a fire pit is steps away from the 141-foot-long pool, which is fitted with an underwater sound system, per the listing.

The patio area offers views of Dubai's skyline, dotted with skyscrapers including the Burj Khalifa.

Dubai may be a coastal city, yet growing demand means upmarket accommodation by the water that's ready to be occupied is increasingly hard to find, the B1 Properties representative said.

"Luxury properties, particularly those offering unique features, rarely stay on the market long due to their scarcity and the targeted demand. Buyers are eager to secure properties quickly, often outbidding one another due to limited availability."