Tesla is offering Cybertruck discounts after shifting workers to Model Y production
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- Tesla is offering discounts on Cybertrucks as it looks to juice sales.
- Buyers can get $1,600 off a new Cybertruck, with used demo trucks advertised at a $2,600 discount.
- It comes after Tesla reported its first-ever drop in annual sales.
Tesla has started offering discounts on the Cybertruck as it battles to recover from a decline in sales.
The automaker is now advertising up to $1,600 off new Cybertrucks on its website, with buyers also able to pick up demo versions of the futuristic pickup with just a few hundred miles on the clock at a $2,600 discount.
It comes after Tesla moved some of its workers off its Cybertruck production line at its Austin factory, three employees at the facility previously told Business Insider.
The workers were moved to the production line for Tesla's best-selling Model Y sedan, a move which two of them said was unusual.
Sales of the Cybertruck, which launched in 2023 and was Tesla's first new passenger vehicle since the Model Y was released in 2020, have faced scrutiny in recent months.
The company does not make Cybertruck sales figures public, but it said it sold 85,000 "other vehicles," including Cybertrucks, Model X, and Model S vehicles, in 2024.
Tesla amassed two million reservations for the Cybertruck prior to the vehicle's release, according to an online tracker published by Electrek.
The automaker has said the unorthodox off-roader is now turning a profit, and industry data shows it is still outselling rivals like the Ford F-150 Lightning.
However, that hasn't been enough to stop Tesla from recording its first-ever annual sales decline in 2024, despite piling on incentives toward the end of the year.
The carmaker is now pushing to meet Elon Musk's ambitious target of 20-30% sales growth this year, unveiling a revamped version of the Model Y in Asia last week.
The Cybertruck also faced multiple recalls in 2024, ranging from problems with its enormous windshield wiper to a fault that risked the truck's accelerator pedal getting jammed at full throttle.
The discounts, first reported by CNBC, may help alleviate one of the biggest barriers for Tesla fans eyeing the trapezoid truck: the price.
When Elon Musk unveiled the Cybertruck in 2019, he said the angular EV would start at $39,900, with the most expensive version selling for about $70,000.
However, initial versions of the Cybertruck were priced at over $100,000, and Tesla only rolled out a cheaper all-wheel-drive version for $80,000 in October.
Tesla did not respond to a request for comment, sent outside normal working hours.