Millennial newsletter favorite theSkimm gets acquired by Ziff Davis division Everyday Health Group
Everyday Health Group, a division of Ziff Davis, announced on Wednesday that it has acquired theSkimm, the newsletter and media brand dedicated to giving women the information they need to make confident decisions.
TheSkimm was cofounded by Carly Zakin and Danielle Weisberg in 2012. They met in college, and then reconnected years later while working as news producers for NBC. The company began as a daily newsletter that was an essential daily news digest for millennial women (and men).
Today, it offers multiple newsletters, podcasts, and a mobile app. It also houses Skimm Studios, which creates video and audio content, as well as SKM Lab, which allows brands to engage with generations of women.
According to a press release, the acquisition should allow Everyday Health Group to connect with theSkimm’s loyal audience, providing trusted, evidence-based information and services to deliver timely and valuable content in the rapidly expanding women’s health and wellness sector.
Terms of the deal were not disclosed.
“The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format,” said Nan Forte, executive vice president and general manager of Everyday Health Consumer, in a statement. “Today, it is a multifaceted suite of products and services uniquely designed to help her solve issues and better thrive across her work, life and family goals while simultaneously connecting her to a savvy, supportive and optimistic community.”
‘You can expect the same commitment’
Everyday Health Group has an audience of over 67 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Its mission is to create better clinical and health outcomes by providing highly relevant information, data, and analytics. Everyday Health Group’s portfolio includes Everyday Health, and DailyOM, as well as medical professional brands such as MedPage Today and Health eCareers.
TheSkimm will now be under Everyday Health Group’s consumer portfolio, operating as a stand-alone brand, while keeping its current branding and staff, reported Axios.
“You can expect the same commitment to trusted, relevant information and even more Skimm experiences,” said Zakin and Weisberg in the Daily Skimm newsletter.
They echoed this sentiment on social media, assuring followers that theSkimm’s evolution would bring fresh experiences without straying from its core values.
“We will continue on with theSkimm—in a way that allows us to be closer to building the brand. Get ready for the next chapter and more of what you love,” the cofounders wrote in an Instagram post.