Gen Z adults will ditch a main meal in favour of multiple starters when eating out, poll reveals
THREE quarters of Gen Z adults will ditch a main meal in favour of multiple starters when eating out, a poll has revealed.
Over half (53 per cent) of those aged 18 to 28 prefer this pick-and-mix dining approach because they want a variety of flavours.
While 28 per cent are fed up with having to choose between the things they love, 18 per cent do it to dodge the dreaded food envy.
The younger generation are also the most likely (72 per cent) to consider themselves ‘bothists’ – those who refuse to settle for just one thing when they can have it all – compared to 54 per cent of Boomers.
Overall, study of 2,000 adults commissioned by Cadbury to celebrate the launch of the Cadbury Dairy Milk Biscoff bar, found those embracing this ‘best of both worlds’ mindset apply it to everything from booking a beach and city holiday (52 per cent) to indulging in both sweet and savoury treats (52 per cent)
More than a third (36 per cent) like to be both super-organised yet spontaneous, while 34 per cent claim to be both a cat and dog person.
Even the great British cuppa is getting a ‘bothist’ makeover with 11 per cent enjoying tea and coffee together.
It also emerged 32 per cent embrace a ‘bothist’ mindset when going on an adventure – but craving home comforts.
Three in 10 (31 per cent) apply it when switching from bingeing a reality TV show straight to a highbrow documentary.
While people will also listen to an average of four music genres regularly.
These reactions likely stem from the 41 per cent of Brits who are simply tired of having to choose between their favourite things.
By embracing this approach, 31 per cent believe it makes them a more well-rounded person, while the same percentage think it broadens their horizons.
And for 67 per cent, eliminating the need to decide between two things they love is the ultimate act of self-care.
The research, conducted via OnePoll, also found 52 per cent enjoy doing two activities simultaneously, rising to 77 per cent amongst adults aged 18 to 28.
With 42 per cent watching TV while scrolling social media, 24 per cent listening to music while reading, and 18 per cent even watching TV while exercising.
Meanwhile a quarter (25 per cent) are giving a whole new definition to the term of ‘double booked’, reporting they listen to an audiobook whilst also reading a physical book.
Cadbury has also teamed up with comedian and content creator Henry Rowley, who has brought everyday decisions to life through a series of sketches, as he urges others to share their ‘this AND that’ preferences.
Connor Gould from the chocolate maker, which is encouraging those who identify as a ‘bothist’ to head to Instagam to test their ‘bothist’ mindset and sign up to the community, to receive exclusive news and product giveaways, said: “We embrace the ‘this AND that’ attitude.
“And it’s clear we’re not alone with our research showing 84 per cent of people wanting to have the best of both worlds.
“Our new bar is therefore a delicious reflection of this, combining creamy chocolate with the crunch of Biscoff.”