Major supermarket reduces price of large Easter eggs – but shoppers say the cost is still ‘daylight robbery’
A MAJOR supermarket has slashed the price of its large Easter eggs – but shoppers are complaining the cost is still far too high.
Tesco has cut the prices of its largest eggs for Clubcard holders as part of a promotion.
A selection of its premium eggs are now priced at either £12 down from £17.50, or £15 down from £20 for those with the loyalty card.
They include the Lindt Milk Chocolate Egg With Lindor Milk Truffels 348G, which is now £15, and the Ferrero Rocher Golden Easter Egg With White Chocolate 250G, which is now £12.
Clubcard holders can also get the Raffaello White Chocolate Easter Egg 235g for £12 instead of £17.50.
But shoppers on the Snack Reviews Facebook group have hit out at the prices despite the reductions.
After one group member shared a photo of the deal, others flooded it with angry comments.
One person said: “What they are charging for Easter eggs this year is a disgrace. I know the price of chocolate has gone up, but honestly. I also know we don’t have to buy them, but I feel sorry for the parents of young children who feel pressured to pay it.”
Another said: “Wouldn’t even pay the reduced price … day light robbery for loads of packaging and very little chocolate!!”
A third person said: “Not a reduction . They’re just trying to look less ridiculous.”
Some people even said they wouldn’t be buying Easter eggs this year because of the price.
A spokesperson for Tesco told The Sun: “We have Easter eggs to suit every pocket at Tesco, with full-sized eggs for as little as £1.50 and Clubcard Price offers often available across many eggs in the range.”
Although the Facebook post singled out Tesco, the prices for large Easter eggs are similar at other supermarkets.
Inflation has pushed up the price of grocery items, and chocolate in particular has got expensive.
The Ferrero Rocher Easter Egg Milk Chocolate & Hazelnut is cheapest at Asda, where it’s £9.98.
Elsewhere it’s £12.42 at Ocado, £14 at Morrisons and £17 at Waitrose.
The Lindor Heart Milk Chocolate Easter Egg 400g is £20 at Ocado, or £25 at Morrisons and Waitrose.
Meanwhile the Raffaello White Chocolate Easter Egg with Pralines 235g is £16 in Sainsbury’s or £10.75 with Nectar.
At Waitrose it’s £12.50 down from £17.
There are also options for cheaper Easter eggs at Tesco.
The Milky Bar Easter Egg 72g, Kit Kat Chunky Easter Egg 110g, and Maltesers White Chocolate Mini Bunnies Easter Egg 100g are all £1.50 each.
The Yorkie Milk Chocolate Easter Egg 196g is £4 or £2.95 with a Clubcard.
If you want a cheaper Ferrero Rocher option, the Classic Milk Chocolate Egg 100g is £4.50 or £3.50 with a Clubcard.
Alternatively if you want to find out the cheapest shops to buy your Easter eggs, we’ve put together a handy guide here.
How to save money at Easter
Sun Savers Editor Lana Clements shares her tips on how to save cash at Easter...
Stock up on eggs – The best value Easter eggs typically sell out by the time the long weekend comes around so by in advance and stash in a cupboard so that you don’t get tempted to nibble.
Cut entertaining costs – If you are hosting family or friends over the holiday, consider asking them to bring a dish such as dessert, or a couple of bottles to cut costs. Use a price comparison site to find the lowest prices on the food and any other decorations or gifts that you need. Try PriceRunner or Trolley.co.uk.
Plan ahead – School holidays combined with gift can make Easter a pricey time of year, especially if you have children. Create a budget ahead of time and look for ways to keep it in check. You can go for free days out by making a scavenge hunts and limit the number of
Flash sales – Make a list of what you need for Easter and look out for flash sales or promotions from supermarkets on items that you need.
Cashback – Use cashback sites to get a little kick back on any spending that you are doing. Try Topcashback or Quidco.