Hey Dude Partners with Feet Finder on Fake ‘HeyNudes’ Collection for April Fools’ Day
Are you tired of shoes that hide your feet — and others’ feet — from the world? Hey Dude has a solution for that — enter HeyNudes, a clear shoe created in partnership with Feet Finder that lets your feet be the star of the show.
April Fools’!
Hey Dude is getting in on the mischief of April 1 and poking fun at “feet pic” culture with a fake collaboration with Feet Finder, a platform for buying and selling photos of feet. To be clear, no pun intended, the transparent shoes are not really being sold by the Crocs Inc.-owned brand. Through social content, however, customers are instructed to send feet pics but are actually rerouted to a speciality collection with a 41% off discount (in honor of the 4/1 date). The deal is going on for only 48 hours.
This unexpected collaboration follows Hey Dude’s faux campaign with Texas Road House for last year’s April Fools’ Day. In 2024, the brand posted photos of shoes printed with the restaurant logo and baskets of rolls. It became a viral moment for the brand, with fans wanting the shoes to actually be available for purchase.
With its new Feet Finder April Fools’ Day joke, Hey Dude is leaning into unconventional marketing to reach new customers and get people talking.
Elsewhere in Hey Dude world, the comfort-focused brand released its second shoe with Jelly Roll, who serves as a brand ambassador. Meanwhile, Sydney Sweeney maintains her title as Director of Dude, serving as a global ambassador for the brand. She starred in the brand’s Fashion Crisis Hotline campaign, released in February, which showcased the Austin Lift style, a platform slip-on shoe.
“The Austin Lift, which is like my new absolute favorite shoe, is perfect for any fashion emergency,” Sweeney said in an interview. “It’s light and it’s comfortable, and I’m such a short girl, so I always like a little bit of a boost, and anything that has a little bit of a platform I’m really happy with. So, it just makes me feel really confident and I love that.”