Nescafé confirms it has axed ‘best flavour’ coffee pods leaving shoppers gutted
NESCAFÉ has axed the “best flavour” coffee pods leaving shoppers gutted.
The global coffee brand has discontinued its Dolce Gusto New York Morning Blend pods.
One shopper recently posted on X asking Nescafe what had happened to the capsules they branded the “best flavour”.
To their dismay, the brand confirmed the flavour had been axed, with the shopper responding saying they were “gutted”.
A customer service agent said: “Unfortunately it wasn’t as popular as others in the range, so it’s been discontinued.
“But we’ll surely let the team know you’d like to see it back.”
The Dolce Gusto New York Morning Blend pods are out of stock on the Dolce Gusto website.
However, Morrisons, Waitrose and Ocado are still selling them so you can get your fill before they run out of stock.
The retailers are selling the pack of 18 for £5, £5 and £5.50, respectively.
Coffee lovers can also choose from a range of other Dolce Gusto flavours online including Cafe Au Lait and Latte Macchiato.
OTHER DISCONTINUED ITEMS
It’s common practice for companies to discontinue products based on customer demand and sales.
Supermarkets and retailers regularly shake up their shelves to include new items and get rid of old unpopular ones.
But the decision to drop certain products from shelves can still leave loyal shoppers disappointed.
Sainsbury’s recently confirmed it had discontinued the Mini Magnum Euphoria Pink Lemonade ice creams to shopper dismay.
The retailer has also axed its popular own-brand mellow roast instant coffee from shelves in recent weeks.
The “best on the market” line was priced at £2.25 for 200g but was showing as “out of stock” online.
Shoppers went online to query where the instant coffee had gone.
One, posting on the Sainsbury’s website, said: “I have used and loved this coffee for many many years but you seem to have stopped stocking it. Why?”
Another said: “Why is this coffee out of stock as it is amazing, great taste.”
Another customer on social media posted: “Will you be getting this coffee back in stock?”
Sainsbury’s also caused a stir after removing Plant Pioneer Meat Free Steaks from shelves earlier this year.
Meanwhile, baked goods giant Greggs recently dropped ham salad baguettes from menus, as exclusively revealed by The Sun.
The lunch item was axed in favour of other fresh baguettes.
One customer posted on X saying: “Was so upset to be told that your ham salad baguettes have been discontinued while at your Marlborough store.
“That’s my midweek treat every week and seems to be very popular.”
A second added: “I would have loved a ham salad baguette but for some bizarre reason you have stopped doing them! Scandalous!”
Meanwhile, Tesco shoppers were left baffled after finding out it had discontinued six-pint bottles of whole milk.
A spokesperson for the UK’s biggest supermarket said the bottles had been phased out in 2023 to reduce wastage.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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