‘Killing’ the iPhone is reportedly Tim Cook’s top priority
We've been talking about iPhone "killers" from the early years of Apple's best product, but none of those rivals were able to deliver. If anything, several companies that tried to come up with compelling iPhone alternatives ended up exiting the mobile business. BlackBerry, Nokia, Microsoft, and LG are some of the names that will come up immediately in such conversations.
But there's no question that we're nearing the next phase of computing where how we use iPhones might completely change. The dawn of generative artificial intelligence makes that even clearer.
We'll talk to the AI more and more as it grows more sophisticated, and some of that AI will reside on the iPhone. No need to look at the screen if the AI can understand your commands and perform actions flawlessly, whether it's sending an email, shopping online on your behalf, or even performing work tasks in the background.
Even before ChatGPT arrived to completely change the tech landscape and force everyone to focus on AI, we had an idea of what the post-iPhone phase of computing would be: Augmented reality (AR) glasses that you wear all day to see content from your iPhone overlaid on top of the real world in front of your eyes.
I wrote more than once that the device that will "kill" the iPhone will be a pair of sophisticated AR glasses connecting to the handset wirelessly. Apple is the prime candidate to do said "killing."
I keep using quotes because the iPhone won't go anywhere. It'll probably remain the main computing device in our lives. But we'll keep the iPhone in our pockets and purses for longer periods if AR glasses and AI can satisfy many of our iPhone needs.
It turns out that Tim Cook's biggest priority for Apple is to make an industry-leading pair of AR glasses before competitors like Apple can. Says so Mark Gurman, the Bloomberg reporter who is well-known for his many Apple scoops.
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‘Killing’ the iPhone is reportedly Tim Cook’s top priority originally appeared on BGR.com on Mon, 14 Apr 2025 at 06:50:00 EDT. Please see our terms for use of feeds.