Grimes says she feels 'enraged' that she won't be able to protect her daughter from ads and beauty standards

• Grimes said she was "enraged" at a Sephora ad interrupting the podcast she was listening to.
• The Canadian singer said she was "very upset that they let the beauty demons into my learning space."
• She added that she was angry she could not protect her daughter from pervasive ads and beauty standards.

Grimes said she was "enraged" to be served a Sephora advertisement while she tuned into an episode on Apple Podcasts to help her fall asleep.

In a series of Tuesday posts on X, the Canadian singer, whose real name is Claire Elise Boucher, said she was listening to a podcast related to the "history of war on the American frontier" when a Sephora ad interrupted it.

She said she was "very upset that they let the beauty demons into my learning space" and didn't expect to be served ads in the "quiet moments when I put on a podcast to take a nap."

"Can I go somewhere where someone isn't shoving 'DONT YOU WANT TO BE BEAUTIFUL' down my throat,'" Boucher wrote on X.

In her posts, Boucher said she thinks she was hit by an AI-targeted ad and said the experience was like being stalked by a "demonic ai wraith."

It's unclear if Boucher's experience was the result of an AI-targeted ad campaign. Apple and Sephora did not respond to requests for comment from Business Insider.

"The insidiousness of what our culture does to young women is insane. I feel enraged knowing I won't be able to protect my daughter from this. What a monumental waste of mental space," Boucher wrote on X.

The singer shares three children — two boys and one girl — with Elon Musk.

Apple Podcasts offers subscription services through which users can pay for an ad-free experience. Subscription prices vary by channel.

The free Apple Podcasts service comes with ads.

Boucher has previously shared her views on artificial intelligence. In 2023, she said she would be open to having her voice used in AI-generated music.

"I'll split 50% royalties on any successful AI generated song that uses my voice," she said in a post on X, which was then called Twitter. "Same deal as I would with any artist i collab with. Feel free to use my voice without penalty."

"I think it's cool to be fused w a machine and I like the idea of open sourcing all art and killing copyright," she added in a later post.

In 2023, the singer also launched an open-source platform called Elf.Tech, which lets users produce AI vocals that sound like her.

Boucher did not respond to BI's request for comment.