Jimmy Fallon Teams Up With Reality Star for New TV Show
Jimmy Fallon has a new show in the works, with a surprising co-star. The Tonight Show host will team up with Real Housewives of Beverly Hills star Bozoma Saint John for a new NBC series, On Brand With Jimmy Fallon, according to The Hollywood Reporter on April 16.
The unscripted series will feature Fallon, big-name brands, and “the most creative, clever, and competitive go-getters he can find" tasked with creating dynamic marketing campaigns for his premier marketing agency. Saint John, whose background includes executive titles at Netflix, PepsiCo, and Uber, will serve as a mentor/chief marketing officer of Fallon’s new agency in the TV marketing competition.
Fallon and Saint John confirmed their new venture on Instagram. The unlikely duo posed in front of an easel and announced that the show would be “coming soon.”
“First take, total pros. ???? #OnBrand with @jimmyfallon featuring @badassboz is officially in production!” Saint John shared on her social media page.
In March, Saint John appeared on The Tonight Show Starring Jimmy Fallon, but she didn’t spill the beans on their upcoming TV deal. But Fallon gushed about his future co-star’s impressive resume, telling her, “I am a fan of yours. You are a marketing genius, by the way.”
Saint John told Fallon that the secret to her success comes from being “intuitive.” “You know, my big ideas come in all sorts of places,” she said. “You know, I like watching people. I like reading all kinds of stuff. I mean, I think pretty much like you. It's like the ideas just, they come sometimes from strange places.”
On Brand With Jimmy Fallon will premiere on NBC later this year.