Delta Airlines Receives Lukewarm News After Big Announcement
On April 22, Delta made a big announcement, revealing its new partnership with Uber where customers can receive SkyMiles for using a number of Uber products
"SkyMiles Membership is about giving Delta’s loyal customers more ways to earn even more miles, fly with more ease, and experience more of what really matters to them," Prashant Sharma, V.P. of Loyalty at Delta, said in a statement. "Our new partnership with Uber not only expands the value of loyalty and makes it easier than ever for our Members to get rewarded – it also opens the door for new audiences to find reasons to love SkyMiles, no matter how often they fly."
Here's the breakdown from Delta's announcement:
- 3 miles per eligible dollar spent on Uber Reserve trips
- 2 miles per eligible dollar spent on premium rides such as Uber Comfort and Uber Black
- 1 mile per eligible dollar spent on UberX rides to and from airports
- 1 mile per eligible dollar spent on $40+ restaurant and grocery orders with Uber Eats
While Delta had some exciting news for its customers this week, the company also received a bit of news of its own. On April 22 - the same day of Delta's announcement - the American Customer Satisfaction Index revealed the satisfaction benchmarks for each major airline.
"Airlines today face more challenges than perhaps any other industry, but are rising to the task. Ensuring passenger safety, satisfaction, and profitability can seem daunting, but ACSI’s solution forecasts the expected results from various improvement strategies in terms of customer satisfaction, retention, and financial returns," ACSI said before its findings.
Airlines in general dropped 4% in overall satisfaction according to the latest survey, but Delta didn't see any change at all. While not the bad news that airlines like Alaska and American received, it's not exactly the good news that airlines like Southwest notched in their belts.
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