Strictly star left fuming by job ‘snub’ after stripping off online
STRICTLY Come Dancing star John Whaite has accused Waitrose of removing his recipes from its website just weeks after he launched an OnlyFans account.
The telly chef, who appeared on Strictly in 2021, has accused the supermarket of “expunging” his online cooking instructions.
Great British Bake Off winner John had his own recipes on Waitrose’s website with a bio that read: “John is a chef, broadcaster and author who won The Great British Bake Off in 2012.
“His books include Perfect Plates in 5 Ingredients and A Flash in the Pan.”
But when fans try to click on John’s profile now, it diverts them to the ‘Guest Recipes’ landing page – featuring recipes from eight other chefs.
It comes just a month after John was dropped from a forthcoming Peugeot car campaign over his racy online contact.
John has now taken to Instagram and claimed he wasn’t told by Waitrose that they would be removing his recipes.
His videos for dishes including Chicken and Stuffing Pie, and Tear and Share Cheesy Garlic Bread have also vanished from the Waitrose & Partners YouTube account.
Complaining that it is like he “never existed”, John told his social media followers: “It seems Waitrose have diverted all my recipe links to similar recipes by other people – my work history with them ostensibly expunged.
“My catalogue of YouTube videos with them has also disappeared. It’s like I never existed.
“No one at Waitrose informed me or told me why… I can only guess that it’s because I do OnlyFans.
“So I’m sorry if you wanted to use one of my recipes and now cannot.”
John added: “Look, I get my OF work doesn’t align with their brand, and I would have accepted that had they treated me with an ounce of human respect, but to wipe out an entire collection of very hard work without any notice or chance to save the recipes first is an insult.”
John also posted an accompanying video, in which he said: “The Waitrose brand is very heavily centred on missionary vanilla and middle class guild, isn’t it?
“Moral panic is one of their values as well. So I guess it speaks volumes.”
John has been flooded with messages from both his celebrity pals and fans.
The Sun’s columnist Ulrika Jonsson told him: “Sending love. The fact that they haven’t told you is despicable.”
Broadcaster Jayne Sharp added: “You need to start a subdivision with all your recipes called Only Flans. I’d subscribe in a heartbeat x.”
A Waitrose spokesperson has told The Sun: “We regularly review recipes on our site and we are constantly updating and refreshing. We are very grateful for the work John has done for us.”
John made a comeback to adult subscription site OnlyFans in January this year.
Since his return, he has been appearing fully naked on the site, as well as performing sexual acts.
John had previously quit the adult platform, having originally signed up in 2022.
The baker – who was paired with Johannes Radebe on Strictly – said at the time that he “deeply regretted” joining OnlyFans and quit over fears he would lose work on daytime telly.
He told Attitude: “The more I was on it, the more money I was making, the more I was willing to give more. I had to be in control of that behaviour and say, ‘Nope, stop this now, before it goes too far’.”
John added: “I regret it deeply.”
In January this year, after John reactivated his OnlyFans account, sources close to the chef insisted he felt “empowered” by his decision to sign up again.
But last month, John shared a picture of a set of car keys on Instagram.
Alongside the photo, he said: “When I announced I was doing OnlyFans @peugeotuk stopped working with me and asked for the car back.
“So I’m returning it with a little bit of merch #I’mNotBitter #PornStarsCantDrivePeugeots.”