Mark Zuckerberg is planning a premium tier and ads for Meta’s AI app

The Meta AI app could soon get a paid tier, similar to the ones offered by rivals like OpenAI, Google, and Microsoft. Meta CEO Mark Zuckerberg described the plan during a Q1 2025 earnings call on Wednesday, saying there’s an opportunity to offer a “premium service for people who want to unlock more compute or additional functionality” in Meta AI.

As part of Meta’s efforts to compete with ChatGPT, the company launched a standalone Meta AI app this week, allowing you to interact with the chatbot and generate images from within the app. The chatbot, which Meta says now has nearly 1 billion users, was previously only available within apps like Facebook, Messenger, and WhatsApp.

OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot all offer paid subscriptions that give users access to more advanced features and compute. Meta reported earning $42 billion in revenue over the past few months and revealed that it now expects to invest up to $72 billion on AI, rather than the up to $65 billion Zuckerberg announced previously.

Additionally, Zuckerberg mentioned incorporating “product recommendations or ads” within Meta AI. It’s not clear when ads, or a paid tier, might roll out, as Zuckerberg said, “I expect that we’re going to be largely focused on scaling and deepening engagement for at least the next year before we’ll really be ready to start building out the business.”