Iconic crisps giant announces two new ‘gourmet’ flavours inspired by BBC chef’s travels
A FAN favourite crisp brand has launched two new “gourmet” flavours in collaboration with a celebrity chef.
The two brand new crisp flavours are set to hit UK shelves this summer.
Kettle Chips has announced the launch of their two newest flavours, created with help of TV chef Rachel Khoo.
New and “sophisticated” the flavours include Brie and Caramelised Onion and Honey Dijon Mustard.
Inspired by French flavours the new crisps are already on sale in Waitrose and Morrisons and are set to come to other stores soon.
Shoppers will see the crisps on sale in Tesco from June 14 and Sainsbury’s will stock them from July 20.
The new crisps will retail for £2.65 and will only be available in 130g bags.
Inspired by chef Rachel Khoo’s time in France the new flavours are being billed as “gourmet.”
Celebrity chef Rachel has appeared on BBC and Netflix cooking shows.
She authored ‘The Little Paris Kitchen’ bestselling cookbook which launched her to fame in the culinary world.
Khoo, who grew up in South London, spent time in France learning to cook after studying at university.
She had once worked in PR and marketing before launching her career in cooking.
Rachel has since had her own cooking show on BBC, done stints as a judge on ‘The Great British Menu’ and ‘The Great Australian Bake Off’.
Now she’s working alongside Kettle Chips to bring two new flavours to UK shelves in time for summer.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Khoo said: “These flavours are a love letter to my time in France where my culinary career began and I learned that great food starts with simple, high-quality ingredients.
“I hope these handcooked chips bring as much joy to your taste buds as they do mine.”
The new French inspired flavours are made with Kettle Chips “real-food ingredient seasonings.”
Kettle describes the Brie and Caramelised Onion crisps as “pure indulgence, combining the creamy, nutty notes of brie with the deep, umami-rich sweetness of slow-cooked caramelised onions.”
While the Honey Dijon Mustard flavour is said to “deliver the perfect balance of sweet and tangy, with the warmth of authentic Dijon mustard mellowed by rich, golden honey.”
The crisps are made with no artificial ingredients and are even gluten free.
Khoo and Kettle Chips’ newest creation are already available in some stores and set to hit more in the near future.
The new crisps are perfect for a summer picnic and have been described by Kettle as “perfect for any occasion.”