Meghan Markle WILL release new products this month hours after podcast where she admitted it would be ‘annoying’
MEGHAN Markle has done a U-turn on saying she would “pause” her As Ever products – and will release a new batch soon.
Taking to Instagram, the Duchess of Sussex, 43, said As Ever fans can stock up on their favourite products – and some new ones – this month.
A post on the As Ever page last night read: “To all who’ve been wondering and waiting, thank you!
“Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month…get excited!”
This could include a return of Meghan’s £22 honey and £11 jam – which sold out within an hour.
Shoppers rushed to nab £9 teas, including lemon ginger, peppermint and hibiscus, which sold out alongside £12 flower sprinkles – promoted in endless shots throughout her Netflix show With Love, Meghan.
However, the news of the second As Ever drop comes after Meghan said she had decided to “just pause” restocking her As Ever brand.
She chatted about As Ever on a bonus episode of her Confessions of a Female Founder podcast featuring Beyoncé’s mother Tina Knowles.
The Duchess of Sussex said she wants to wait until it is “completely stable and we have everything we need”, so as to not annoy customers.
She said that the “scarcity mentality at the beginning might be a hook for people”, comparing it to “a sneaker drop”.
But she feared it might be “annoying” for customers, adding: “I don’t want you to eat that jam once every six months. I want that to be on your shelf all the time.”
Meghan – who shared a tribute for daughter Princess Lilibet’s fourth birthday today – said: “So for me at the moment, with As Ever, it was great. We planned for a year and then everything sells out in 45 minutes.
“Yes, amazing, great news. Then what do you do? And then you say ‘Ok, we planned as best as we could.
“Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
“I’m looking at it saying ‘Just pause. That happened.
“Let’s wait until we are completely stable and we have everything we need’.”
This comes as Meghan’s Netflix series has been renewed for a second and third series, following its debut on March 4, 2025.
The first season saw Meghan making guest baskets, beeswax candles, and a single skillet spaghetti, filmed at a farmhouse near her £12million Montecito mansion.
Despite any criticism, Netflix CEO Ted Sarandos is said to be in full support of the Duchess of Sussex.
A source told MailOnline: “What people do not understand about the situation is that [Netflix CEO] Ted Sarandos is a massive, massive fan of Meghan personally.
“He calls her ‘the rock star’.
“There is no way that her deal does not get renewed.
“Ted is in the Meghan business and that is not about to change. He is all in.”
The second series of With Love, Meghan — with no Harry or their children Archie, six, and Lilibet, four — has already been filmed and is due to be screened in the autumn.
Meghan Markle's ventures after stepping down as a working royal
THE Duchess of Sussex has kept busy since stepping down as a senior working royal in 2020 and relocating to California. Here are some of her business ventures...
- Archewell Foundation – A nonprofit supporting charitable initiatives.
- Netflix Deal – Producing content like Harry & Meghan and With Love, Meghan.
- Archetypes Podcast – Former Spotify show on female stereotypes.
- Clevr Blends – Investment in a women-owned wellness latte brand.
- Cesta Collective – Minority stake in a handbag brand supporting Rwandan artisans.
- As Ever – Previously known as American Riviera Orchard lifestyle brand selling jam.
- ShopMy Page – Online store featuring her curated fashion and beauty items.
- New Podcast – Confessions of a Female Founder focusing on entrepreneurship.