Tom Brady Launches New Organic Snack Brand

Throughout his football career and into his post-playing days, Tom Brady was known for his meticulous dieting and health routines.

Brady has been ultra-careful about what he puts in his body for years, so when news came out Wednesday that the NFL legend was getting into the snack world, it may have taken some by surprise. That's until they looked more into Brady's latest endeavor, that is.

The seven-time Super Bowl champion announced earlier today that he has teamed up with instant food delivery company Gopuff to created GOAT Gummies, organic, vegan gummy snacks that "contain no artificial sweeteners, dyes or flavors, and are made of real fruit."

“Retirement’s been a chance to slow down and enjoy life a little more — and that includes treating myself once in a while,” said Brady in a press release. “But when I do reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients."

GOAT Gummies will be available exclusively on Gopuff and come in three flavors: Sweet Rush (Pear, Mango, Passion Fruit, Cherry), Sour Burst (Tangerine, Apricot, Grapefruit) and Tropic Fusion (Passion Fruit, Raspberry, Pomegranate).

While Brady, who is also an investor in Gopuff, is getting the partnership started with GOAT Gummies, more products are on the way.

"I met the founders (GoPuff) and they knew my background in health and wellness," Brady told Forbes in a new interview. "We wanted to develop some products that we thought the consumer would love, and we found this unique product. It's the first product I've developed with them and there's more to come."

Brady, who retired from the NFL following the 2022 season, spent 2024 in the booth for FOX. 

It was the first time behind the mic for Brady, who has nine years left on the 10-year contract he signed with the network, worth a reported $375 million.