Katie Price becomes first star to trademark AI version of herself as she brings back iconic alter-ego in six figure deal
KATIE Price has become the first British star to trademark her own artificial intelligence image — and is bringing back Jordan.
The 47-year-old has signed a six-figure deal with an American AI firm to resurrect her 1990s alter ego.
As part of the deal, she was given 30 phrases to say so that the company, OhChat, could produce a walking, talking, 3D version of the pneumatic model.
They include “I like going horse riding,” and “this week for dinner I’ve got beef burgers”.
Katie told The Sun: “The Jordan days were the best days of my life.
“This AI move is so clever. It’s a genius move.
“It’s also a way for me to feel like her again.
“Jordan’s back and now I’m in competition with Jordan.
“I love it and they’ve really captured my voice and personality — you see me moving and everything.
“It’s scarily weird but fascinating.”
The Sun gave Katie her big break in 1996 when she appeared as Jordan on Page 3.
From then on she dominated lads’ mags and had her first boob job at the age of 20.
She has since kept reinventing her look, reportedly having a further 16 breast surgeries — both enlargements and reductions.
Katie has been teasing today’s launch of her digital twin with a daily countdown on social media for the last few days.
She said: “I couldn’t be more excited to bring back the iconic Jordan, someone who I hold near and dear to my heart, and who my fans have been asking to see again.
“From my digital twin’s styling to its tone of voice, I wanted to be involved every step of the way to create the most authentic experience possible for my fans.
“Jordan is back, and my fans will absolutely love this.”
Last night a source said: “This is a brilliant, game-changing bit of business from Katie.
“By using AI, she can quite effectively go back in time and bring back Jordan.
“She owns her own copyright but has done a deal which means her image can be used for anything from TV shows to Only Fans — and she doesn’t have to do anything, it’s all done for her.
“It’s incredibly canny. Carmen Electra has done it Stateside and she stands to make millions.
“The plan is to do a photo shoot, Kate standing next to Jordan, and then she’s been approached to do a TV special whereby she interviews her younger self.
“It’s all really exciting, if a bit surreal.”
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