Here’s Everything We Know About Amazon Prime Day 2025 & What To Expect This Year (Plus, Early Deals You Can Shop Now)
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Attention shoppers, attention shoppers! This is your friendly reminder that the best time of year is quickly approaching, and there’s no better moment to get prepared than right now. And no, we’re not talking about the holidays (although, before we know it, December will be here) — but we mean Amazon Prime Day! The ultimate online shopping event that brings people from all walks of life to the internet to buy their hearts desires at a fraction of the price. Yes, it’s thattime already, and we have all the information you’ll need to have a successful Prime Day.
Just in case you didn’t know, Prime Day isn’t actually just one day. In the past, it has always been a two-day event that takes place smack dab in the middle of summer (consider it a Christmas in July, if you will) and again in the early fall season. However, for the first time, this year’s summer Prime Day will be a whopping four days long! Giving shoppers twice the time to shop on “millions of deals.” Yes, you read that right, millions — according to Amazon, the e-retailer plans to drop literal truckloads of worthy deals to make this your best Prime Day yet. But to ensure it is, you’ll want to keep reading to know more.
When is Amazon Prime Day 2025?
It’s official: This year, Amazon Prime Day is set to take place over four days. From Tuesday, July 8 through Friday, July 11, shoppers can take advantage of Amazon’s best prices of the year for 96 hours — Amazon’s longest Prime Day yet.
What is Amazon Prime Day?
Only the best shopping event ever! But seriously, Amazon Prime Day is now a four-day event where Prime members get to “take advantage of deep discounts across more than 35 categories,” according to the brand. This year, the giant e-retailer is promising top-tier deals on the best brands, viral goodies, and Amazon exclusives on everything from electronics and kitchen appliances to beauty products and apparel. Amazon is even offering unbeatable deals on school supplies to get your Back-to-Class shopping done early. At this point, there’s very little you can’t save on during Prime Day.
Do I Have to Be A Prime Member to Shop Amazon Prime Day 2025?
Yes! The number one rule to Prime Day is that you’ve gotta be an Amazon Prime member to participate. And if you’re not a member already, you could think that you don’t want to pay for another subscription or that it’s not even worth it. But as a shopping writer who deal-hunts for a living and has had a Prime account since college, I can tell you it is oh-so worth having one.
Aside from gaining access to arguably one of the best online sales of the year, having an Amazon Prime account gives you free two-day (and, at times, next-day) shipping on all eligible orders. You can also access Prime Video, Prime Music, and many other perks. And this year, Metro by T-Mobile customers get Amazon Prime for free with a Metro Flex Unlimited Plus plan. But if you don’t have T-Mobile and aren’t planning on switching carriers, you can still sign up for an Amazon Prime account here ahead of Prime Day and get a 30-day free trial.
What Deals Can I Expect During Amazon Prime Day 2025?
You can expect to find all sorts of deals and flash sales. Amazon said they expect “millions of deals” across those four days. We don’t know exactly what will be on sale or by how much, but we do know of some must-have brands that will be. So far, Amazon has announced the year’s lowest prices from brands like Sony, Dyson, Tarte Cosmetics, Away Luggage, and so much more. But based on what we saw last year, there’s a good possibility to expect deals on major ticket items from tech, home, and premium beauty.
Phew! That was a lot of information, and even then, there’s still a lot we don’t know. We’ll update this page with more important Prime Day deets as they roll out. But the countdown to the best shopping event of the year is officially underway. And if you don’t think you can contain yourself until July, check out some of the best early Prime Day 2025 deals you can score right now.
EARLY PRIME DAY 2025 DEALS
Squishmallows Original Disney 14-Inch Nala
Calling all parents! We’re expecting Squishmallows to be on a major discount during Prime Day, but scoring this Disney one right now for 50% off is unbeatable. And if they’re not a huge fan of The Lion King, don’t worry — tons of other ‘Mallows are marked down for early Prime Day deals.
EARLY PRIME DAY 2025 DEALS
CUSHIONAIRE Lane Cork Footbed Sandals for Women
With summer starting any day now, adding new sandals to your rotation is necessary. These cork footbed sandalsare an Amazon’s Choice top product because they’re incredibly comfortable and look very similar to a particularbrand that’s more than twice the price.
EARLY PRIME DAY 2025 DEALS
Philips Sonicare 4100 Rechargeable Electric Toothbrush
You should take your oral hygiene very seriously, and upgrading to an electric toothbrush is an easy way to improve your routine. This one from Philips Sonicare has a pressure sensor, two intensity settings, and a smart timer that lets you know how long or little to brush.
EARLY PRIME DAY 2025 DEALS
Iirios Home Cordless Vacuum Cleaner
Prime Day season is a great time to buy major household appliances, like this cordless vacuum cleaner. It’s similar to a Dyson but for a fraction of the price. It has a wall-mounted charger, LED display screen, and upgraded roller brush for better suction.
EARLY PRIME DAY 2025 DEALS
REST® Evercool® Cooling Comforter
Where are my hot sleepers? If you experience night sweats during the summer, add this REST cooling comforter to your cart. It’s made from a cooling nylon-spandex blend that offers a proprietary cooling fabric that feels breezy to the touch.
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