Lay's Just Dropped a Brand New Flavor Chosen By Fans, and It's a Delicious Hit of Nostalgia
Lay’s Do Us a Flavor contest is back after a 7 year nap, and it just crowned a winner that hits nostalgia right in the feels: Bacon Grilled Cheese. That’s right, folks; three magical words that make taste buds dance is now in chip form. Personally, any arrangement of the big three calls for immediate salivation.
After more than 700,000 flavor ideas for the contest poured in between 2024 and early 2025, three finalists emerged: Valentina & Lime, Wavy Korean‑Style Fried Chicken, and—the top pick from fans—Bacon Grilled Cheese. Fans got to taste them all and vote, and Paula George from Sapulpa, Oklahoma, took home the $1 million grand prize for her childhood tribute. Her dad’s signature bacon grilled cheese made its way into snack history.
Taste-wise, it’s exactly what it sounds like: buttery bread, melted American cheese and salty bacon all packed together in its own crisp, ripple‑cut glory. One super‑fan called it a “nostalgic pull,” and reviewers say it nails every bite, even without delivering all three flavors in each chip.
Of course, the other two finalists—Valentina & Lime’s spicy‑tang and the global appeal of Korean‑Style Fried Chicken—will still line shelves for a limited time. But if you're craving something that smooshes American comfort food into one epic flavor bomb, Bacon Grilled Cheese is your go‑to.
A true depiction of edible nostalgia, this new flavor is one you'll want to get your hands on as soon as you can. And most Lay's fans would agree, with many commenting under the official Instagram post that revealed the flavor noting that it is "fantastic" and "the best."
So, if you miss melted cheese dripping off bacon, this chip will easily become your new snack obsession. Whether you’re snackin’ solo, layering them on an actual grilled‑cheese or just fulfilling comfort‑food cravings, this flavor’s got your back. Don’t sleep—hit the snack aisle and stock up today.