Rural Retailer Tractor Supply Co to Open 90 Stores by Year’s End

As Home Depot and Lowe’s try to rebound from rocky years, a different kind of retailer is quietly building an empire—and fast. 

Tractor Supply Company, the nation’s largest rural lifestyle chain, is opening 90 new locations by the end of 2025, according to Daily Mail. That pushes its footprint to about 3,200 stores across 49 states.

At least 18 of the new locations were formerly Big Lots stores, scooped up during a rescue acquisition following the chain’s bankruptcy. 

Tractor Supply wasted no time turning those spaces into supply hubs for its growing customer base: farmers, animal owners, tradespeople, and rural homeowners who don’t mind getting their hands dirty.

These openings come as the company doubles down on its "Life Out Here" strategy. The retailer launched the growth plan in 2020, redefining its store layouts, ramping up distribution, and expanding its loyalty program to more than 22 million members. 

CEO Hal Lawton says the brand is on track to hit $225 billion in revenue by year's end, up from an initial projection of $180 billion.

In addition to its core retail expansion, Tractor Supply is rolling out 10 new Petsense by Tractor Supply stores, crossing the 200-store threshold in pet retail. The launch of its Field & Stream-branded hunting and outdoor gear line is expected to further boost traffic and sales, especially in newly remodeled stores.

"We've delivered strong financial performance and enhanced our competitive advantages," Lawton said. "The Life Out Here 2030 strategy continues the momentum while launching new initiatives like Pet Rx and Direct Sales."

The company's sales climbed 2.1 percent to $3.47 billion in the first quarter, powered by new openings and contributions from pet pharmacy Allivet. 

Meanwhile, competitors are still playing catch-up. Lowe’s reported a 1.7 percent dip in revenue last quarter, and though Home Depot is starting to recover, it's had to weather inflation and shifting consumer behavior.

For many rural and suburban communities, Tractor Supply is becoming more than a retailer—it's a lifestyle destination. 

With baby chicks for sale, backyard essentials, and an outdoor ethos that's proven recession-resistant, the brand is capitalizing on trends its bigger competitors can't match.

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