Elon Musk Announces Big Change Coming to X
Elon Musk has made plenty of changes to X, formerly known as Twitter, since buying the platform a few years back. Now, another change is coming that users are likely to appreciate.
Musk took to X on Thursday morning to announce that hashtags will no longer be allowed on ads on the platform. The change will take effect starting Friday, June 27.
"Starting tomorrow, the esthetic nightmare that is hashtags will be banned from adds on X," Musk wrote.
Hashtags have historically been a popular feature on the platform, and well before Musk officially took over in 2022.
Hashtags are keywords with a pound/number sign (#) in front of them and are used to categorize content to make it more easily searchable. Those that click on a hashtag are immediately taken to a list of other posts that also use the same one the user just clicked on.
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While once extremely popular on the platform, Musk suggested back in December that people stop using them because they are "ugly" and are not needed by the system.
"Please stop using hashtags. The system doesn’t need them anymore and they look ugly," he wrote on December 17.
There has even been a notion that using any hashtags will actually hurt the reach of a post, so users should use them at their own risk.
This latest change for hashtags could signal the beginning of the end for them entirely.
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