Shoppers Say This $9 ‘Very Moisturizing’ Plumping Lip Gloss Is ‘The Perfect Nude’
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The phrase “the perfect nude” might make some people blush, but lipstick fans know all too well how rare of a phrase that is when it comes to finding a color that gives the whole “my lips but better” vibe — without the usual side effects of dryness, stickiness, or a weird aftertaste. Milani’s Keep It Full Nourishing Lip Plumper in Soft Rose is the rare find shoppers say actually checks all those boxes — and it’s only $9.
Fans are calling it “the perfect nude,” and not in a vague, one-shade-fits-all kind of way. “I finally found my perfect nude, that doesn’t pull orange,” one reviewer wrote. “I love this neutral, cool shade.” Another shopper said they were worried the lip color wouldn’t match, but were pleasantly surprised: “This is the real deal… I love this color, very pretty. I use it as a gloss over top of my lip color — it’s in the nude family.”
Texture-wise, Soft Rose delivers what many pricier glosses don’t: moisture without mess. “It doesn’t feel sticky, but smooth,” one fan said. “The color is great and feels very moisturizing.” That’s likely thanks to ingredients like hyaluronic acid (to hold hydration) and plant-based peptides (to help lips appear fuller and smoother over time). And while the formula has a slight minty tingle, shoppers say it’s more refreshing than irritating.
Even gloss skeptics have been converted by this perfect nude lip plumper. “I usually hate lip glosses but decided to give this a try,” one user wrote. “It’s not sticky, messy, or funny tasting. The color is great for everyday wear.” Another added, “I’ve tried SO many different lip gloss brands. I keep coming back to this one… It far exceeds many of the $20–$30 lip gloss!”
The wear time isn’t all-day, but most reviewers don’t seem to mind. “It doesn’t last very long, but that’s fine with me,” one fan noted. “It’s thick without being goopy. It’s smooth.” And for anyone worried about scent? “It doesn’t have a perfume smell,” another confirmed — just a subtle peppermint finish.
From wedding-day wear to TikTok shoutouts (Taylor Frankie Paul is a fan), Milani’s Keep It Full Plumping Lip Gloss in Soft Rose is quietly becoming a cult favorite. Or as one shopper put it, “OMG, please never stop making this.” If you’ve been looking for your own version of “my lips but better,” why not give a shade or two a shot?
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