Best Prime Day deals 2025: LIVE updates on Amazon, Apple, Nespresso, Dyson, and more

Now 45% cheaper than usual and hard to resist at just $21.99 for the Amazon Echo Pop Alexa smart speaker.

Smart speakers haven't got any smarter in recent years despite all the advances in AI, but Amazon is claiming an upgrade is coming to Alexa soon.

The audio quality on a speaker this size won't be fantastic, but at this price, I can't argue that the little Echo Pop is fine for the usual tasks like setting a timer, asking about the time, weather, or news. Or quizzing Alexa for some general knowledge answers. The small size makes it great for cluttered desks and tiny nightstands, too. I'm very likely to grab one myself to be honest. That or actual resort to raising my arm to see what time it is on my watch. Like an animal.

Brendan Griffiths - senior commerce director

Have you just joined Amazon Prime to access exclusive deals? Well, if you'd like to know more about the perks of being a member to help you decide whether to keep the service once the sale ends, we can help.

Our dedicated Amazon Prime benefits guide lists over a dozen perks of membership.

If you're going to cancel, do it a few days before your 30-day trial is up so you won't automatically be charged for the next month.

Brendan Griffiths - senior commerce director

I picked up one of these adjustable memory foam pillows for a few bucks more last Black Friday, and I might just grab a second one today as Amazon has them for 20% off at $68.

Having used one for over seven months, I've found the memory foam has held up remarkably well and still has plenty of cushiness to it without wrapping around my face or feeling too warm. I used every bit of foam I could, but one of the key selling points of Coop's pillow is that you can add/remove the chunks of foam to get the right amount of support for you.

Want to know more? Check out our Coop original adjustable pillow review. It's our top-rated pillow, but if you'd like to browse some other options, don't miss our best pillow guide.

Brendan Griffiths - senior commerce director

The AirPods Pro 2 are my favorite in-ear headphones money can buy, and I don't even use an iPhone - they pair nicely with Android phones too, you just don't get Siri. The noise-canceling and audio quality are just worlds apart from everything else I've tried.

The latest USB-C models have never been cheaper at $149 today. They dropped to $159 late last year, and a price closer to $170 has been a regular thing during smaller sales events. So this is an excellent op for all you deal snipers out there.

Yes, we expect some 3rd-gen AirPods Pro to be released later this year, but I imagine you'll be looking at $280-$300 for those.

Brendan Griffiths - senior commerce director

I was just writing up an entry to tell you that the still excellent XM4 headphones are a great value at $193 (and they are), but then I realized the newer XM5 headphones are on sale today for the lowest price we've seen all year at $298 (down from $399.99).

Both are considerably cheaper than the new XM6 headphones. The sound is marginally improved on the XM5 over the XM4, and the microphone is much clearer, especially in noisier environments like cafés, which is important if you're going to use them to take calls a lot.

If the mic doesn't bother you, to be honest, I'd go for the cheaper XM4 headphones. The noise-canceling is still world-class today, they have excellent audio, and they fold up much smaller than the XM5.

Brendan Griffiths - senior commerce director

Apple's latest Apple Watch has never been this cheap and is now available for $279.99, down from the original MSRP of $399.99 when it launched late last year.

We have seen it dip down to $299 fairly often, but never this low. The larger 46mm version is also on sale at $309.99, down from $429, and is the way to go if you want a larger display.

Check out Tony's long-term Apple Watch Series 10 review to see if it's a good match for you. I'd be surprised to see this last throughout the four-day Prime Day deals event, in all honesty.

Brendan Griffiths - senior commerce director

Most of the deals featured today are locked behind an Amazon Prime membership.

On the plus side, you can sign up for a no-obligation 30-day free trial. You might even be able to join if you've previously been a Prime member but canceled your subscription a while back.

Even if you do have to pay, you're only looking at $14.99 a month, but you can cancel at any time.

The exclusive discounts and free postage alone today will get your money back. Free and fast delivery is the main perk for Prime, but you also get free eBooks, more exclusive prices outside Prime Day, access to the Prime Video streaming service, and more.

• Check out Amazon Prime's free trial

Brendan Griffiths - senior commerce director.

This is it, folks. We're finally underway, and new deals are rolling out throughout the day over at Amazon.

I've covered every Prime Day there has ever been since its inception back in 2015, so I'm very familiar with Amazon's tricks and yo-yoing prices.

Stick with me and the Business Insider team over the next few days, though, and we'll dig out the genuinely great deals, although we might pop a few of them into our cart first.

Brendan Griffiths - senior commerce director.