The best Amazon Prime Day deals of 2025, according to shopping editors

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Amazon Prime Day one is almost over, and it has been a day full of great deals. Although members still have three more days to save, some of our favorite products have already sold out, so I recommend acting on the discounts below sooner rather than later.

As someone who has covered the best Prime Day deals for every year Amazon has run the event, along with collective decades of support from my fellow deal hunters and product experts at Business Insider, we're here to highlight the genuinely hot deals on the favorite products we've tested over recent years.

• Shop all Prime Day deals at Amazon

As is standard for Prime Day, most deals are reserved for Prime members. If you haven't signed up already, grab a 30-day free trial.

Prime Day Apple deals

The iPhones have once again stayed out of it, but the rest of the Apple device family has come to Prime Day's 10th birthday in style. I've spent the day convincing myself that my original AirPods Pro 2 don't need replacing with the USB-C model. But they've just dropped to their lowest ever price (and that one lightning cable in my house needs to go!). A bunch of modern MacBooks, iPads, and Apple Watches have also come in with the best prices I've seen all year for Prime Day.

The tariff situation is impossible to predict right now, but pricier electronics like these feel like they could be hit hard, so if you've been thinking about any of these items, it might be a savvy decision to buy soon, as they might become more expensive, even in the Black Friday sales.

• Read more: Prime Day MacBook deals | Prime Day Apple Watch deals

• See all the best Prime Day Apple deals

Prime Day kitchen deals

Don't let a heat wave ruin coffee for you this Prime Day, as there are plenty of deals. Save hundreds on a luxury Breville machine, or pop a pod in a range of Nespresso and Keurig offers. Instant Pot cookers and Ninja air fryers would very much like to steal that counter space away from our caffeinated crutch, though.

• Read more: Best coffee makers | Best espresso machines

• Browse more Amazon Prime Day kitchen deals

Prime Day home deals

Had your eye on a cordless Dyson vacuum cleaner for a while? Well, Prime Day is one of the smarter times of year to pick one up - they're still expensive, as are their slightly cheaper rivals, Shark, but they are top-notch vacs that won't fall apart in three months. Or, if you'd like to get on our imminent AI overlords' good side nice and early, maybe it's time to invite a robo vacuum cleaner into your home - just be nice to it.

Our roundup of Prime Day home deals also includes video doorbells (a battery-powered model with no hardwiring required), pet auto feeders, essential AC units, budget standing desks, and more.

• Read more: Best cordless vacuum cleaners | Best upright vacuum

• Read more: Best vacuum cleaners | Prime Day vacuum deals

• Read more: Best autofeeder for cats

• Read more: Best standing desk

• Read more: Prime Day air conditioner deals | Prime Day dehumidifier deals

• Browse more Amazon Prime Day home deals

Prime Day sleep deals

If you're on the hunt for a new mattress or planning a total bedding overhaul, there are plenty of affordable options among the Prime Day deals. Many of the high-quality mattresses you can buy on Amazon already cost less than $300 to begin with, and now you can snag one for even less. Plus, save on our favorite pillows and bedding we've tested.

• Read more: Prime Day pillow deals / Prime Day mattress deals

Prime Day tech deals

As expected, Prime Day tech deals are led by a range of Amazon's own devices. This will be the cheapest time of the year to get an Echo speaker, Kindle, or Fire TV Stick.

• Read more: Prime Day headphone deals

• Browse more Amazon Prime Day tech deals

Prime Day TV deals

We use our TVs constantly, but that doesn't mean you have to break the bank to get a good one. TV deals have been a little thinner on the ground this year compared to last summer, but there are still some nice picks out there from Samsung and LG.

• Read more: Prime Day TV deals | Best 65-inch TV

Prime Day beauty deals

It wouldn't be Prime Day without an appearance from the Crest White Strips featured below. These super popular teeth whitening kits are a best seller in every major sales event nowadays. That's probably for the best, given how much coffee we drink around these parts.

• See more Amazon Prime Day beauty deals

Prime Day haircare deals

Dyson has released new SKUs of its highly sought-after Supersonic and Airwrap hair care products to make them a touch more affordable. These versions have hefty Prime Day Dyson deals to enjoy, making it a great time to strike.

• See more Amazon haircare deals

Prime Day style deals

Branded style deals are often a bit harder to come by on Prime Day, but we've picked out a few highlights below. Bags and backpacks are a bit more present than clothing for now, but we're hoping for some fresh deals as the four-day sale progresses.

• Browse more of our style editor's Prime Day fashion picks, or head on over directly to Amazon for the full selection

Why you can trust Business Insider's deals coverage

Our team of deal hunters has been covering the likes of Prime Day for a long time. Heck, I've actually covered every last one of them in my career over the last 10 years. And even more Black Friday and Cyber Monday sales.

We prioritize deals on items that we've tested in our extensive selection of buying guides and reviews. And if we've not tested an item, we'll check around other professional and user reviews and make a judgment call on the item based on our expertise, and if it's something we'd buy ourselves or recommend to a friend.

The item itself doesn't just have to be good, though; we have to like the price. Not everything will necessarily be the cheapest it's ever been, especially if it's still relatively new. If something is always on sale for the same price, we'll likely skip it unless it's a super hot item we know and love.

Factors like inflation can sometimes make older prices harder to beat compared to a year or two ago - especially as some base MSRPs have actually gone up since release (hello PS5 and Xbox consoles), and sometimes Black Friday will knock off that little bit extra.

So we ask ourselves if we're content with the value of a deal as it stands right now and won't mind if it's a few bucks less on Black Friday. If so, we're happy to recommend it, again, with the proviso of whether we would part with our own cash at that price.

When does Prime Day end?

This summer, for the first time ever, Prime Day is a four-day event instead of the usual two. Most deals will be live through July 11. But beware—we expect lots of popular products to sell out before the sale officially ends, so it's a good idea to get your shopping in sooner rather than later.

Now that deals are live, we don't expect prices to drop any more than they already have, so there's no need to hold out. But do be on the lookout for short-term lightning deals that will pop up throughout all four days of the sale.