The fashion girl's guide to Prime Day style deals that are on-trend and affordable

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Amazon might not be the first place you think of when you're shopping for trendy style picks, but it's one of the best places to find budget-friendly fashion, especially on Prime Day.

I'm a style editor, which means I'm always tuned into what's trending. So here are a few summer 2025 trends you can look through to find your fancy: butter yellow clothing, raffia purses, country club chic, and gingham-printed everything.

But in case you don't want to browse through thousands of Amazon items yourself, I've gathered some standout picks below. There are tons of trends represented, from Y2K fashion to pajama-forward basics to the return of fashionable flip flops.

And despite the low cost, there are lots of picks below that take inspiration from luxury designers — like the Franco Sarto Emily Slide Sandals, which look a bit like the famous Hermes Oran Sandals, or the Retro Oval Sunglasses from Sojos, which have the same silhouette as the Celine Triomphe lenses.

Here are the best Amazon Prime Day style deals that you can shop now. And from more of our team, see our running list of the best Amazon Prime Day deals across all categories.

Top 5 Prime Day style deals

Summer highlights

Clothing deals

Purse deals

Shoe deals

Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals or browse Amazon's website for the full selection.