The 27 best Prime Day TV deals, from a tech expert who reviews TVs for a living
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I test new TVs all the time, and I know how pricey top models can get. So, I can say without hesitation that Amazon Prime Day is offering some of the biggest TV discounts I've ever seen on a wide range of displays across budgets. The best Prime Day TV deals include record-low prices on some of my favorite OLED and QLED displays from Samsung, LG, Panasonic, TCL, Sony, Hisense, Vizio, and Roku.
Of all the deals right now, my highest recommendation goes to Samsung's S90D OLED. The 65-inch model is more than $500 off, and the 77-inch model is $700 off, bringing them down to the lowest they've ever been. The S90D is a 2024 model, but it's still my top pick for the best TV overall. Stock is getting harder to find, so this is one of the best opportunities to grab it while you still can. Extra-large displays are also getting big savings, including a whopping $1,000 off TCL's new 98-inch QM7K QLED.
Prime Day TV pricing will remain active until midnight PT on July 12, but popular models will likely sell out before the event ends. To ensure you don't miss any great savings, I've rounded up all of the best Prime Day TV deals below. For more discounts across other product categories, be sure to visit our full Amazon Prime Day deals hub, which features live updates throughout the four-day event.
Best Prime Day TV deals: 55 inches and under
Prime Day is a great time to pick up a smaller TV for cheap. Some of my top picks are on sale, including Amazon's 50-inch Omni QLED, which is down to a new all-time low of just $315. The Omni QLED is the best 50-inch TV on a budget thanks to its use of quantum dots and local dimming, which are harder to find on smaller TVs. You can learn more in our full Omni QLED review.
Best Prime Day TV deals: 65 inches
Amazon's Prime Day sale is loaded with savings on 65-inch TVs, including some of my favorite models. In particular, the Samsung S90D is a great buy at $500 off. The S90D is the best 65-inch TV overall since it manages to balance excellent contrast and color performance. However, if you want the absolute best image quality I've seen, I recommend LG's high-end G5 OLED, which can get substantially brighter. The G5 is a brand-new model for 2025, and it's getting its first big discount for Prime Day with $300 off. You can learn more in our LG G5 TV review.
Best Prime Day TV deals: 75 and 85 inches
Brands are continuing to expand their lineup of extra-large TVs, and these models tend to get particularly big deals during Prime Day. Right now, I'm seeing the 75-inch Roku Plus Series for an excellent deal price of $648. The Plus Series is my pick for the best 75-inch TV on a budget. I also highly recommend snagging TCL's 85-inch QM7 QLED TV while it's still available for just $1,240. This is a 2024 model, but it's a better value than similar 2025 TVs, and inventory is getting harder to find. You can learn more in our guide to the best 85-inch TVs.
Best Prime Day TV deals: 100 inches
As far as I'm concerned, there's no such thing as a TV that's too big. Displays in the 98- and 100-inch class have been booming in popularity over the last couple of years, in large part due to excellent deal prices that make it more affordable than ever to get a massive screen in your living room. TCL's new QM6K is a perfect example. This set is on sale for $1,800, which is a great price for such a large display with its color and contrast capabilities.
FAQs
Are Prime Day TV deals worth it?
Yes, Amazon Prime Day features excellent TV deals that are actually worth taking advantage of. Traditionally, lower TV prices do pop up toward the end of the year during Black Friday and Cyber Monday, but Prime Day TV deals are often the best discounts you'll see until November. If you're in the market for a new TV and don't want to wait months until the holiday shopping season, Prime Day is your best bet to snag a great price.
Which TV brands are the best?
For more than a decade, I've covered TVs from every major company, gaining insight into the strengths and weaknesses of certain brands.
For instance, if you're shopping for a high-end TV, I recommend focusing on top QLED and OLED displays from LG, Samsung, Sony, and Panasonic. These brands are the best at delivering premium performance and design.
However, many midrange and entry-level models from those companies tend to be overpriced compared to similar TVs sold by TCL, Hisense, Roku, Vizio, and Amazon. These more value-focused companies offer highly competitive prices while still keeping key picture quality features, like local dimming and wide color support, that pricier brands tend to cut from their mid- and entry-level models.
Meanwhile, if all you're after is a basic, no-frills smart TV for casual viewing, a budget LED display from Toshiba or Insignia should do the job. But keep in mind that those cheap models offer very limited image quality, and their shortcomings are especially noticeable if you watch TV in a dark or extremely bright room.
What's the difference between an OLED, QLED, and LED TV?
If you're buying a new TV, there are three main types to keep in mind: OLED, QLED, and LED. There are subsets of each, and some brands use slightly different terms, but those three are the most common.
TVs branded as LED are the most budget-friendly of the three. An LED TV uses an LCD (liquid crystal display) panel with an LED (light-emitting diode) backlight. This type of TV is ideal for casual viewers who don't care about advanced image performance. Entry-level LED TVs have limited brightness, poor black levels, and low contrast performance. This makes it hard for them to overcome glare in bright rooms, and causes dark scenes to look washed out when you watch TV with the lights off.
A QLED TV can be thought of as an upgraded LED TV since the underlying screen technologies are the same. But QLED TVs incorporate a film of quantum dots into their panels (that's what the "Q" in QLED stands for). This feature allows a QLED to produce a wider and brighter color gamut. Some QLED models go a step further and add another feature called local dimming. This enables a QLED to brighten or dim specific zones across its panel to produce better contrast and deeper black levels. Some QLEDs with local dimming are marketed as Mini LED TVs, since their backlights use smaller LEDs than a typical QLED, which helps improve contrast even more.
Finally, there are OLED TVs, which use a completely different panel technology than LED, QLED, or Mini LED TVs. OLED stands for organic light-emitting diode, and this type of screen doesn't need any backlight since each pixel is able to emit light on its own. This allows for an infinite contrast ratio with true black levels. As a result, OLED TVs offer the best image quality on the market. That said, cheaper OLEDs are dimmer than similarly priced QLEDs, so they're not the best fit for especially bright rooms.
For a more detailed comparison, check out our QLED vs. OLED guide.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for the full selection.