Cristiano Ronaldo’s lifelong friend named Al-Nassr CEO – Sends three-word tribute as club enters new era in Saudi Pro League

Beneath the headlines and trophies lies a more intimate and lesser-known chapter—one rooted in loyalty, sacrifice, and life-changing friendship.

Cristiano Ronaldo has never been just a soccer player. From record-breaking goals to global stardom, his story has captivated millions. But beneath the headlines and trophies lies a more intimate and lesser-known chapter—one rooted in loyalty, sacrifice, and life-changing friendship. That bond, formed in the early 2000s at Sporting Lisbon, has come full circle in 2025.

Now, as Jose Semedo steps into the role of acting CEO of Al-Nassr, the club where Ronaldo currently plays, the world is beginning to understand just how deep their connection runs. And when the news broke, Ronaldo didn’t stay silent. He welcomed Semedo to his new position with a simple, powerful three-word message—though the full significance of those words wouldn’t be immediately obvious to many.

The story of Ronaldo and Semedo began in the youth academy of Sporting Lisbon, one of Portugal’s most revered soccer institutions. While Ronaldo’s prodigious talent was evident early on, Semedo’s path wasn’t as smooth. The academy considered releasing him, citing a lack of promise. But one voice changed everything—Cristiano Ronaldo’s.

“He said they could put an extra bed in his room and that we could share a cupboard for his clothes. He said that if I went, he would too,” Semedo later revealed in an emotional interview with The Times. “The place I am from in Setúbal is not a good place for a young man. A lot of my friends from there were involved in crime. Some of them are dead now, or in jail.”

Ronaldo’s intervention didn’t just save Semedo’s soccer career—it likely saved his life. He stayed at Sporting, avoided the troubled streets of Setúbal, and went on to enjoy a professional playing career that included time at clubs across Europe.

The new CEO of Al-Nassr

Years later, that once-uncertain teenager from Setúbal now leads one of the most ambitious soccer projects in the Middle East. Al-Nassr officially named Jose Semedo as its acting CEO, following the departure of Majed Al Jamaan. His appointment marks a remarkable full-circle moment—not just for Semedo but for Ronaldo as well.

Shortly after the announcement, Ronaldo posted a heartfelt note on Instagram:
“Proud of you! Let’s go all in!” These three words—“Proud of you”—resonated far beyond the confines of social media. They were a reminder of a decades-old promise kept, a friendship that endured fame, distance, and time.

New era at the club

Semedo’s appointment comes at a crucial time for Al-Nassr. The club recently also brought in Portuguese manager Jorge Jesus, replacing Stefano Pioli. With Ronaldo leading the front line and Jesus providing tactical vision, the addition of Semedo as CEO strengthens the club’s Portuguese backbone as they chase domestic and continental titles.

For Ronaldo, whose contract with Al-Nassr was extended until 2027, these final playing years are about more than silverware—they’re about legacy, leadership, and lifting others up. And he’s still performing at elite levels.