Progresso Brings BBQ to the Bowl with Its New Protein-Packed Soup Line
Low and slow cooking epitomizes great barbecue. While the pitmaster makes the process look easy, people crave those flavors without the effort. Progresso’s new soups bring a taste of BBQ favorites with an extra protein boost.
Soup and barbecue are not common food pairings. Ribs served with baked beans or pulled pork with mac and cheese are more typical meals. At the same time, people love transforming favorite flavors into new recipes.
Progresso takes that approach with its new soups. The Progresso Pitmaster soups are inspired by iconic barbecue dishes. With at least 14g of protein per serving, the hearty, bold and satisfying soups have people turning on the stove versus lighting the grill.
The new soups come in five flavors. They are BBQ-Style: Grilled Chicken & Fire Roasted Corn, Hearty Smokehouse-Style: Steak & Potatoes with Roasted Vegetables, Sausage & Beer Cheese with Potatoes, Smokehouse-Style: Grilled Chicken & Potato with Roasted Vegetable and Steakhouse-Style: Steak & Bean. A can has a suggested retail price under $3.
According to Progresso, the new soup flavors are a conscious effort to attract new customers. Specifically, María Carolina Comings, Business Unit Director, General Mills said, “With Progresso Pitmaster, we've packed all the bold, smoky, familiar flavors of a backyard cookout into one easy bowl. Who says you need a grill - or even a backyard - to enjoy BBQ flavors this summer?”
While many people love barbecue, enjoying those flavors at home is not always possible. Whether it is lack of space, tools or time, people would rather let someone else create those flavors. Progresso transformed barbecue favorites into a simple, easy meal that still delivers the hearty, comfort food taste.
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Additionally, Progresso delivers on another food trend, protein-rich meals. From cereal to coffee, every company is amplifying the grams per serving. By keeping up with both consumer demands and the trend, General Mills ensures that shoppers continue to put their soup in the cart.
Hungry for a taste of the grill? Progresso Pitmaster soups are the tasty, easy solution.
Related: The One Beverage You’re Most Likely to Have at Your Backyard Barbecue