Looks Like There’s an AI Model in Vogue

At long last, AI bots across cyberspace can finally chant Drake’s lyric “Don’t tell me that you model if you ain’t been in Vogue,” with some real oomph. It appears that, nestled in the pages of Vogue’s August issue, is AI model getting her moment in the limelight, and fans of the magazine are not happy.

A series of images in an advertisement for Guess featuring a blonde woman in a striped dress and a floral-romper situation are stamped with tiny fine print: “Produced by Seraphinne Vallora on AI.” It’s unclear just how much of the image was made with AI (we’ve reached out to Guess for comment), but it’s pretty evident the woman pictured is, at the very least, airbrushed to the absolute gods. Her hair has not a strand out of place, her skin is so smooth it’s uncanny, and her teeth all sit in a blinding white row like little Chiclets waiting to be chomped.

Although the ad wasn’t cooked up in-house at Vogue, the magazine is still catching flak for it (someone had to approve its appearance in those pages!). One comment under a video calling attention to the ad read, “This is war on art, fashion, and culture.” Another said, “It’s insane because it’s not like we’re short on people looking for modeling gigs or anything either.” Several users are calling for a boycott of both Vogue and Guess.

Young fashion fans and creatives took to TikTok to lament the decisions from both Guess to produce the ad and Vogue to give it a place in its pages; fans created video montages of pre-AI photo shoots and snippets of famous runway moments. It’s kind of nice that the youth crave reality. They want mess and creativity and freedom and wonder! They want art made by humans. Perhaps we should let them have it.