After A Decade, 50to01's Influence Is Stronger Than Ever
"To celebrate 50to01 turning 10 years old, we felt it was only right to get the crew together for a big road trip. We headed north in 8 vans with 16 of us in total, armed with a loose plan to meet up with our Scottish pals at some beautiful spots. Thanks so much to everyone who has contributed to 50to01 over the years. It's grown into something that we could never have imagined way back when we started it, and that's all thanks to the people who support the creations. We love mountain biking and all the adventures that come with it... not to mention the people. This is a gift to you - we wish you all the best."
- 50to01 Crew
Ten years is pretty short in the grand scheme of things, but what started as a small operation that was built on selling handmade tie-dyed shirts under the name “All The Lads " has evolved into a full-blown global phenomenon that has been influencing mountain biking culture and riding for a decade. To learn more about the 50to01 story and how it all began, Enduro Mountain Bike Magazine has a terrific article on the brand's history. If you’re at all curious about how and why the brand blew up, I suggest you give it a read.
In typical 50to01 fashion, this video is brimming with energy, a sick soundtrack, and some incredible riding, and I can’t think of a more fitting celebration for the brand. But that's not all: 50to01 is celebrating with a 650-page book that will also be dropping sometime in early 2026, chock-full of goods to treat the eyes.
Music by Tim Taylor, Loose, Disdained, and Daseplate.
Filming by Jim Topliss, Stuz Leel, James Pettitt, Josh Lewis, Brendan Conroy, and Josh Bryceland.
Video edited by Josh Lewis and Jim Topliss