Discover Innovations Shaping Consumer Behavior At CES 2026
The Consumer Technology Association (CTA)® announced retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, engage with brands, and make purchase decisions.
“Consumers expect immediacy, personalization, seamless movement between digital and physical experiences,” said Kinsey Fabrizio, President, CTA. “CES 2026 will highlight the technologies and partnerships redefining product discovery, loyalty and meaningful brand-shopper connections.”
CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors, and technology innovators building the next era of consumer engagement and commerce. Brands like Amazon, Best Buy, IKEA, Instacart, Roundel, Walmart, and more will be represented on our stages and show floor.
From AI-powered personalization to seamless omnichannel ecosystems and next-generation social shopping, CES 2026 will bring together the retailers, brands, platforms and creators defining the new retail economy.
Attendees will see AI engines customizing discovery, content linking to purchases, advanced store tech enhancing in-person experiences and data insights predicting consumer needs. CES will showcase a retail world built on deeper connection, intuitive design and more intentional shopping journeys.
The conference session, “Seamless Ecosystems, Personalized Experiences: The Next Era of Retail,” will feature Best Buy CEO Corie Barry in conversation with Michael Kassan, CEO of 3C Ventures at C Space. Together, they will explore how aligning people, software, and services come together to create retail journeys that feel effortless, personal and grounded in human connection. C Space at ARIA is the epicenter of innovative conversations for advertisers, marketers and media executives.
The Retail Conference Track will examine the evolution of discovery, experience, and purchase, with sessions including:
- Content to Commerce: The World of Social Shopping
- Experience Driven Retail
- The Future of “Search” at Retail with Justin Honaman, Head, Worldwide Retail & Consumer Goods Industry Strategy & Business Development, AWS
- The New Retail Experience in the AI-Powered Store with Siobhan McFeeney, SVP, Technology, Target
The Retail Track is available for purchase as a standalone option or comes as part of the Deluxe Pass for conference programming. Additional individual sessions included in CES registration will feature leaders in retail media, creator commerce, AI-fueled insights, mixed reality, and full-funnel demand generation.
The retail conversation will continue across other programming with Daniel Danker, EVP, AI Acceleration, Product and Design, Walmart, on the CES Foundry Stage and Seemantini Godbole, CTO, Lowes, as part of a Great Minds session.
CES is where technology transforms the shopping experience and takes place Jan. 6-9 in Las Vegas. Register at CES.tech.
See also: Read the Preview Edition of the 2026 CES Show Daily