Natural Light Unveils Treadmower for Those Who Miss Mowing in Winter
For some, winter means a welcome break from summer chores.
For others, it means missing the chance to take on outside tasks like mowing the grass and rewarding oneself with an ice-cold beer.
For those who prefer to burn calories walking behind a mower on a carpet of green to trudging along on a strip of black rubber on a treadmill, Natural Light Beer has just the solution this winter.
It’s called the Treadmower, and you have to see it to believe it.
Summer Vibes in January (and All Year)
On Wednesday, Anheuser-Busch revealed a first-of-its-kind treadmill engineered to recreate a summer activity that is supposed to be work but often doesn’t feel like it.
Yes, that’s right: Mowing the grass.
With a custom mower deck and handle, the Treadmower has an immersive screen that turns into a never-ending lawn for uninterrupted hours of virtual mowing.
“There’s nothing like the smell of fresh-cut grass and an ice-cold Natty in your hand after a perfect mow, but winter shuts down the lawn, and that’s where the Treadmower comes in,” Anheuser-Busch head of marketing Krystyn Stowe said in a press release.
“The garage is where our fans feel most at home. No fluorescent lights, no crowds, just uninterrupted mowing glory and a cold beer within reach. Some things, like a perfect cut and a Natty, shouldn’t have a season.”
READ MORE: This style of beer is expected to dominate 2026
Win The Treadmower for Your Home
Simulating mowing the grass might sound crazy to a lot of people, but for many, there is just something nice about taking a long, slow walk around their property with their favorite tunes or podcast blasting through the headphones.
It’s supposed to be work, but mowing the grass can also provide a nice, screen-free change of pace from the rat race (or at least from doomscrolling).
The makers of Natty Light thought rekindling thoughts of those hot days punctuated with a cold beer might help them sell more cans of A-B’s original reduced-calorie light beer, but it’s more than just an ad campaign.
The Treadmower is real, and someone is going to win the right to set it up in their home.
To win the specially-built model (the only one ever made) from the Natty Light ad, follow Natural Light on Facebook, Instagram, or X and comment on designated social posts using #nattytreadmower and #sweepstakes.
The contest runs from Jan. 7-28, and only those who are 21 and up are eligible.
For more information, follow @NaturalLight on Facebook and X, and @naturallightbeer on Instagram, or visit https://NaturalLight.com/Treadmower for free entry and official rules.
More About Natty Light
Introduced in 1977, Natural Light is entering its 50th year in the A-B lineup that also includes Budweiser, Bud Light, Michelob Ultra, and many other brands.
It’s low price has made it a favorite of college students for decades, and it’s brewed with a blend of premium hops and a combination of malt and corn to produce a clean flavor and light body.