Ford is getting ready to put AI assistants in its cars
The annual Consumer Electronics Show is currently raging in Las Vegas, and as has become traditional over the past decade, automakers and their suppliers now use the conference to announce their technology plans. Tonight it was Ford's turn, and it is very on-trend for 2026. If you guessed that means AI is coming to the Ford in-car experience, congratulations, you guessed right.
Even though the company owes everything to mass-producing identical vehicles, it says that it wants AI to personalize your car to you. "Our vision for the customer is simple, but not elementary: a seamless layer of intelligence that travels with you between your phone and your vehicle," said Doug Field, Ford's chief EV, design, and digital officer.
"Not generic intelligence—many people can do that better than we can. What customers need is intelligence that understands where you are, what you’re doing, and what your vehicle is capable of, and then makes the next decision simpler," Field wrote in a blog post Ford shared ahead of time with Ars.