Greggs quietly puts up price of sausage roll after ‘fat jabs stop customers coming in’
Greggs is raising the price of its beloved sausage roll as their sales dip due to weight loss jabs.
The budget-friendly bakery chain has bumped the cost up from £1.30 to £1.35 – the second time prices have gone up in six months.
The price of a regular latte has also been increased from £2.15 to £2.25.
Chief executive Roisin Currie said the company was battling a ‘very tough, challenging market’, adding fat jabs were undoubtedly hindering their sales.
She said: ‘That’s why we’re making sure we offer a broader range with more protein and fibre options.’
In July Metro went on a hunt to find the cheapest sausage roll in London, visiting 40 cafés, caffs, bakeries, butchers and diners.
The cheapest sausage roll we found was at a kiosk within Baker Street called Treats, where riders can grab a beef sausage roll for £1.70.
Another budget pork in a duvet of puff pastry was Nibbles, a sandwich shop by Angel, selling them for £2.50.
While Maks News, a family-owned newsagent’s on Columbia Road, has an in-store bakery that sells the go-to breakfast item for just £1.99.
Greggs remains one of the cheapest places for sausage rolls in London
All three are still a few more pennies than Gregg’s option despite the recent price rise.
A Greggs sausage roll once cost 85p – but the exact amount you’ll pay for your Greggs sausage roll depends on where you live.
Metro paid £1.55 for one outside Liverpool Street.
Why are sausage rolls so expensive these days?
Based on our extensive research, Londoners have three options if they have a hankering for a freshly baked sausage roll: a cheap-ish one from Greggs or a pricier one from a posh coffee shop or a train station stand.
Baked goods are more expensive for a few reasons, Ebony Cropper, a cost of living specialist at Money Wellness, told Metro.
‘The cost of ingredients like pork, butter, and flour has all gone up because of global supply chain issues, climate impacts on crops and ongoing food inflation,’ she said.
‘On top of that, pasty shops are facing higher bills for energy, water and rent, alongside rising staff costs because of the increase in the National Minimum Wage. All these pressures get “baked” into the final price.’
Get in touch with our news team by emailing us at webnews@metro.co.uk.
For more stories like this, check our news page.