Laurids Gallée teams up with Dezeen to launch Victorinox Re-Imagine competition
Designer Laurids Gallée has partnered with Dezeen to announce the launch of Victorinox's Re-Imagine initiative, which invites participants to redesign the brand's iconic Swiss Army Knife.
Gallée announced the launch of the Victorinox Re-Imagine competition in a video created especially for Dezeen, in which he described what reimagining means for him in his own design practice.
Designer Laurids Gallée announced the launch of Victorinox's Re-Imagine competiton
"Most of my work comes from trying things out," he said in the exclusive video, which was filmed at his studio in Rotterdam.
"Not necessarily in a super dramatic way," he continued. "It's just about testing - like mixing, stacking, cutting, removing, blending, maybe piling."
"All kinds of processes that help me build something new out of what was already there."
Gallée also introduced the competition in the video. Titled Re-Imagine, the competition opens today, calling on participants to redesign the Swiss Army Knife.
Competition entrants have until February 16 2026 to submit their proposals, from which an internal jury will compile a shortlist.
Shortlisted creators will be invited to pitch day, where outstanding concepts will be selected to advance to a development and prototyping phase.
Members of the online Victorinox Community platform will then be invited to vote on the developed concepts, based on criteria of vision, craftsmanship, functionality, collectability, and storytelling.
The winning concept is set to become a limited-edition Victorinox release in coming years.
Gallée is the founder of his eponymous Rotterdam-based design studio, which specialises in hand-made one-off or limited pieces, largely crafted in wood or resin.
In 2025, he unveiled a collection of giant resin lights as part of the inaugural Design Biennale Rotterdam.
The video created by Galleé for the competition features the Huntsman model of the Victorinox Swiss Army Knife, a multi-purpose pocket knife with 15 fold-out functions.
The first iteration of the knife was patented in Switzerland in 1897 by Karl Elsener I, founder of the company that would go on to become Victorinox.
Readers can enter the Victorinox Re-Imagine competition here.
Partnership content
This video was produced by Dezeen for Victorinox as part of a partnership. Find out more about Dezeen's partnership content here.
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