Enter Entra: Brett Rheeder’s Brand Signature Launches Its First Components
There is something special about creativity. It’s unexplainable and unmistakable. Like successfully capturing lightning in a bottle, the creative act is something you can’t force. Built of equal parts inquiry, intuition, and improvisation, it’s a mysterious force you can tune into—but only with careful attention and dedicated intention.
While for some it feels impossible to hone in on, for others it seems to flow as naturally as water from a faucet. In the world of mountain biking, Brett Rheeder is one of the special few whose hand never seems far from the tap. After an illustrious career consisting of multiple Red Bull Rampage wins, Crankworx titles, and X Games gold medals, the 32-year-old Canadian has always made the extraordinary appear effortless—and with his new company, Signature, he has continued to do just that.
The rider-owned-and-operated brand has been steadily releasing premium-quality soft goods since mid-2025, and yesterday they announced the arrival of their long-anticipated lineup of hard goods. Coming in the form of a component line they’ve called Entra, Signature has officially entered the space with a bar and stem that mark a natural evolution from expression in riding to expression in design.
While we got a sneak peek of several bars and stems at Red Bull Rampage in 2025, these highly coveted hard goods haven’t been available to the public until now. Designed to meet the needs of modern enduro, downhill, freeride, and slopestyle riders, the alloy bar and stem are the physical embodiment of Rheeder’s commitment to creativity and craft—and exist where the line between rider and creator blurs.
The handlebar is offered in both a 42mm and 28mm rise, and features a 35mm clamp with 8° of backsweep and 5° of upsweep. Combined with a Tri-Face profile and an elongated 22.2mm clamp zone, these bars offer additional space for modern brake setups—even when cut down. The bars come in a standard 800mm width and are available in two finishes: Acid Wash and Black.
The Entra stem features a matching 35mm clamp diameter and is offered in both 32mm and 42mm lengths. Featuring a minimal roll angle guide that makes setup easy and consistent when paired with the Entra bars, each piece has been rigorously tested to meet the standards of EFBE’s TRI-TEST Category 5, and has been put to the test in the field by Signature’s legendary and star-studded team of riders.
The Entra bar and stem are just the start of Signature’s full lineup of components, and if this first drop is any indication, Signature’s vision extends far beyond a catalog. They are shaping a point of view for the sport. Because at the end of the day, the best gear doesn’t ask to be noticed. Much like creativity itself, it simply is.
In the right hands, the simplest pieces become part of a greater whole. The same way a painter sees more than colors and canvas, a brand like Signature exists at the intersection between intention and execution. Entra is merely the first mark on the canvas—and a confident one at that.