U.S. Retail & Hospitality Markets Risk Billions Each Year Due To Payment Outages

A new study conducted by  FreedomPay and Dynatrace, in partnership with Retail Economics, reveals that $44.4 billion in U.S. retail and hospitality sales are at risk each year due to payment system failures. The research shows that these failures are no longer isolated incidents, but part of a recurring operational challenge that disrupts service, damages customer trust, and negatively impacts revenue. U.S. businesses are reporting an average of over five major outages each year, with 63% occurring during peak trading periods.

Key findings from the study include:

• Ongoing Annual Losses & Frequency: Payment system failures are putting a staggering $44.4 billion in U.S. retail and hospitality sales at risk each year. U.S. businesses average over five payment disruptions annually, with 63% occurring during critical peak trading hours.
• Patience Gap Drives Revenue Loss: Consumers will wait just 7 minutes before abandoning a purchase, yet the average outage drags on for two hours. Once the patience runs out, losses escalate fast and U.S. businesses forfeit roughly $1.2 billion in sales per minute between minutes 8 and 13. By the 23-minute mark, cumulative losses can hit $5.3 billion, wiping out 70% of all at-risk revenue.
• Vulnerable Without Reliable Fallbacks: With less than 30% of U.S. consumers consistently carrying cash, and 15% of businesses lacking any secure digital payment backups, merchants are left highly exposed when digital systems fail.
• Reputational and Human Impact: Beyond financial impact, payment failures expose brands to significant reputational damage among digitally savvy consumers and contribute to 60% of managers reporting verbal abuse towards frontline staff.

“This research shows that payment disruption becomes a business problem long before it is uncovered as a technical one,” said Philippe Deblois, Global Vice President of Solutions Engineering at Dynatrace. “When payment systems fail, time is the most expensive variable. In complex environments, delays happen when teams can’t quickly see where a problem starts or how systems are connected. Customers don’t wait for that clarity. They leave, and revenue is lost within minutes.”

“Our research shows that the financial impact of payment outages is significant, but the erosion of consumer trust and brand loyalty can cause equally devastating damage,” said Richard Lim, CEO at Retail Economics. “Investing in robust payment infrastructure and the ability to proactively observe potential points of failure is essential for safeguarding future growth, maintaining a competitive edge, and prioritizing long-term consumer preference.”

The full U.S. study can be found here.

 

See also: Executive Insight: Are You Leaving Money On The Table?