Dreame doesnt just want to be a top vacuum brand. It wants to be a top everything brand.

Dreame (pronounced like "dreamy") is not letting your favorite brands rest. And it's not just Roborock that should be worrying.

After promising growth in 2025 and a monumental showing at CES 2026, it's clear that we're going to be seeing the Dreame name pop up a lot in 2026. So, who is this robot vacuum company looking to master the rest of the home tech industry?

What is Dreame?

Dreame is a Chinese brand making headway in various product markets in the U.S. It was founded in 2015 and is a member of the Xiaomi Ecological Chain, which also has ties with Roborock. Though Xiaomi is one of Dreame's investors, Xioami is not considered to be the parent brand of Dreame. Dreame also owns robot vacuum brand Mova.

What does Dreame make?

If you've heard of Dreame before, it probably stemmed from a hunt for the best robot vacuums or a good Dyson Supersonic dupe. Despite the upcoming expansion of its product line, Dreame certainly hasn't taken its foot off the gas of these established categories — the new vacuums and hair stylers coming in 2026 are the picture of ingenuity, as we've learned to expect from Dreame.

The part that wasn't expected? Dreame put down roots in a ton of new product categories at CES 2026. Dreame showcased kitchen appliances (from countertop gadgets to full dishwashers, ovens, and refrigerators), a smart air conditioner, smart rings and a health-monitoring watch, a series of mini LED TVs, AI glasses and an AI action camera, a red light therapy mask, and a pet-specific air purifier. Dreame also showcased a range of smart home devices under the name Navo Home, including smart locks and a smart security camera. The Dreame robotic lawnmower and robotic pool cleaner lines also received upgrades.

It's like a mashup of Samsung and Dyson with a pinch of Oura, Meta, and a few more. There's something for every room in the home (plus the yard) in the eclectic range, which Dreame is calling a "whole-home smart ecosystem."

Mashable Tech Editor Timothy Beck Werth, who was on the floor at CES, was "shocked by how many things they had on display." According to reactions across the internet, most everyone who stopped by Dreame's booth was just as perplexed. That includes various CES judges and panelists who crowned Dreame with more than 50 awards over CES weekend.

Not all of the products that debuted are actually set to be released in 2026, of course, nor will all of them be available to buy in the U.S. As of January 2026, the new cordless Dreame vacuum mop, stick vacuums, robot vacuums, hair tools, air purifiers, pool cleaners, and lawnmowers are solidified in the North America market, and the Dreame TVs are supposedly launching globally sometime this year.

Are Dreame robot vacuums good?

At this point at least, Dreame's pièce de résistance is still the robot vacuum.

As Mashable's resident vacuum expert, I've found Dreame robot vacuums to be consistently reliable across the board. Most recently, I tested the Dreame Aqua10 Ultra Roller that just came out in August, naming it the best robot vacuum right now. Its 30,000 Pa of suction power was a new high for the market at the time, beating the Roborock Saros models that were previously on top.

Hot take: Roborock vs. Dreame is the new Shark vs. Roomba. Dreame's flagship robot vacuums have been going spec for spec with Roborock since CES 2025. Dreame hit the 30,000 Pa milestone with the Aqua10 Ultra Roller months before Roborock did. The existence of the upcoming Dreame Cyber 10 Ultra means that the Roborock Saros Z70 will no longer be the only robot vacuum with a folding mechanical arm, and Dreame's sounds like it'll be the better option.

Most intriguing to me personally, the 3.1-inch tall Dreame X60 Max Ultra isn't letting the new and improved Roborock Saros vacuums be the lone title holders of strongest robot vacuums of 2026. It's going to be a battle of the 35,000 Pa robot vacuum mop combos with two different takes on heated scrubbing — and I can't wait for it all to go down in my apartment. The X60 Max Ultra is also equipped with a proactive light that senses the debris ahead and adjusts the cleaning strategy accordingly. It sounds similar to the Dyson laser, which I've been waiting forever to see on a Dyson robot vacuum.

All of that incredible innovation aside, what's so endearing about the Dreame vacuum lineup is that there's something for everyone. The high-end Dreames aren't ridiculously expensive given their top-of-the-line specs. Mid-range Dreame options are also incredibly powerful for the $500 to $700 spectrum, like the Dreame L40 Ultra: Its 25,000 Pa of suction power is more than twice as strong as the most powerful Roomba's 13,000 Pa, and the Roomba Max 705 Combo costs more. It's a similar story with the most budget-friendly options like the Dreame D10 Plus, which offers 6,000 Pa of suction power, automatic emptying, mopping, and smart mapping for less than $200 on sale.

With iRobot going bankrupt and Shark taking forever between robot vacuum releases, Dreame is inarguably a frontrunner in the conversation about the best robot vacuum brands.

Are Dreame hair tools good?

Dreame hair care really keeps Dyson and Shark on their toes. My colleague, lead shopping reporter and resident hair tool expert, Bethany Allard, gives frequent props to Dreame devices for combining the best elements from other popular hair tools.

In August, Dreame announced the $229.99 Miracle Pro hair dryer, an affordable Dyson Supersonic alternative that meshes the T3 Aire IQ's smart digital display and the Supersonic Nural's scalp-sensing heat protection, plus red light therapy. The summer 2025 drop also included the $299.99 (or $179.99 on sale) Dreame Dazzle, a Shark FlexStyle dupe that adds smart nozzle recognition and a digital display.

At CES, Dreame debuted the AirStyle Pro HI, an elevated version of its Dyson Airwrap dupe that recognizes your hair type, and the Aero Straight Pro, an air straightener that uses AI to detect your hair type and level of moisture to minimize heat damage in a whole new way.

Like Shark, the hair tool to skincare device pipeline was imminent for Dreame. One of the lesser talked-about beauty products at Dreame's CES booth was the wireless Dreame Chrona face mask, which will allegedly have 280 LEDs and four modes. It's quietly mentioned near the bottom of Dreame's beauty-specific CES page, but we don't know much more past that.

Dreame's big weakness isn't its products or prices

It doesn't seem that many customers have complaints about the quality of Dreame products. Looking at vacuums in particular, Dreame is relatively transparent about its approach to quality assurance. Dreame's official blog posted a pretty thorough breakdown of its vacuum testing process in December 2025. In a virtual media briefing I attended ahead of CES, Dreame showed some clips of the rigorous testing process for its Cyber 10 Ultra — further confirmation that such fancy new vacuums aren't released until Dreame is confident that they'll hold up in any household.

But it seems like far less effort is going into the quality assurance behind Dreame's customer support, and that's obviously a big red flag to potential future buyers.

The vibes are bad in discussions about it online. Upon Googling "Dreame customer service Reddit" (the only place to look if you want the real honest tea), three different users described their experience as "a nightmare," "pure horror," and "pure hell." People cited long wait times to get a response and dead-end conversations when a response does finally come through. One anecdote encapsulates the unanimous takeaway well: "I love their products, but their service is absolutely horrible for the price we pay."

One glaring theme I noticed was how impossible it feels to talk to a real person. Countless Reddit users wondered if Dreame has actual human customer service reps at all. It's a position most of us are all too familiar with: Arguing with an incoherent customer support chatbot, Tim Robinson in The Chair Company-style. That part just feels scammy to folks, even if the company itself is completely legitimate.

It's not uncommon for customer service to be at its best in the company's base country. But customers care about feeling distant from the company they're buying from — not geographically, but in terms of a customer relationship.

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The longevity of the company is comforting here, as Dreame has been around for more than a decade. But it'd be a shame if bad customer service was scaring U.S. buyers away from Dreame when the products themselves are so solid.

Granted, even entrenched mega brands like Samsung have their fair share of poor customer service reviews — that clearly hasn't hindered Samsung's success. If Dreame wants to be taken as seriously as Samsung is in such a wide array of categories, prioritizing trust from customers could be a real secret weapon.

Where are Dreame products sold?

Dreame does seem to be making an effort to concretize itself to U.S. customers, beyond being just another brand on the internet. Dreame has opened a handful of brick-and-mortar stores in California and one in New Jersey. You can also check out Dreame vacuums in person at more than 175 Target stores in various states across the U.S.

Online, you can buy Dreame products at Amazon, Target, Best Buy, Walmart, and dreametech.com.