Make stealing time a crime: How to protect your most valuable resource

I’m always amazed at how easily we give our time to others without thinking, and then are mad later when it was wasted. What exactly did we think was going to happen? That everyone was going to be prepared, productive, and appreciative? 

Time has become the ultimate luxury—we never have enough of it, and are jealous of those that have it. For too many of us, endless meetings, back-to-back emails, and constant interruptions leave little room for focused, meaningful work. Additionally, in our effort to be nice or generous, we offer our time even when we’re running on empty.

But what if I told you that much of this time theft could be prevented with a little more mindfulness, intent, and discipline? Warren Buffett is a great example: He once shared his calendar with Bill Gates, and it was practically empty, which Gates found shocking. But Buffett was making a point—that one of the key reasons for his success is that he fiercely guards his time, knowing that “people will take your time if you let them.”

Time is a nonrenewable resource, and we should be stingier with it. You can lose money and get it back, but you can never get it back lost time. Yet every day, unnecessary meetings and unproductive engagements hijack our calendars, diminishing both our productivity and morale. So why do we let it happen? It’s time to rethink how we treat time: not just our own, but the time of our teams and colleagues.

Time as a Strategic Resource

Let me introduce you to the concept of “time crime” that is emerging in workplaces today. Time is now considered an asset, and too many people are wasting it. It’s misused through poorly planned meetings, rambling conversations, and vague scheduling. This has an impact not just on productivity but missed opportunity, and as a result orgs have made bold moves to create strict policies on things like meetings. They’ve made it part of their culture change to treat time with respect, with scheduling a meeting becoming a last resort.

The idea is about mutually respecting time—yours, and others. In 2023, Shopify ruthlessly cut all recurring meetings with more than two people, resulting in 322,000 fewer hours spent in meetings in one year. Can you imagine that impact? What would you do with all that found time? For Shopify, it meant more focus and more time for deep work.

Alan Rankin, chief procurement officer at Moderna, shared an aha moment he had around time management, and it changed how he operates: “I was invited to a monthly operations meeting where many senior leaders in the company attended. I was really struggling to make a meaningful contribution to the meeting. I started to put myself under pressure to contribute more and say intelligent things. Then I had the lightbulb moment: Is this what is best for the company or is this all about me? I decided to stop attending and see if anything in my universe changed. And guess what? Nothing did. And now I have more time.”

Revelations like this are impactful—and essential. While there are many ways time gets stolen, meetings are usually the biggest culprit. NBCUniversal, for example, has learned that fewer participants in meetings often lead to more productive discussions. For many business units, meetings include only the minimum number of people necessary to achieve the objectives, resulting in faster decisions and more meaningful input from all attendees.

The Power of Less: Fewer People = More Productivity

The power of “less” applies to emails, reports, committees, and most certainly, to meetings. I’ve never heard an organization tell me they wished their teams had more of any of these. Have you? Less equals focus, especially during meetings. When too many people are involved, important voices get drowned out. By keeping meetings lean and mean, you create an environment where only people that can contribute meaningfully attend, resulting in less distractions and more deep work.

Atlassian lets employees question the necessity of every meeting. To decrease meetings, they use tools like Slack to handle simple status updates, letting teams focus more on high-value work. The message is to use your time with intention, and to only hold meetings when absolutely necessary. Stealing time is unacceptable. When meetings are held less often, they become a valuable commodity, where teams become more focused and disciplined with people’s time.

Even Google has developed guidelines to make meetings productive and purposeful. Because innovation depends on it. Their meetings are short, focused, and to-the-point, with strict rules about minimizing unnecessary participants. The goal is to protect employees’ time by stopping lengthy, irrelevant discussions that take away from deep work. These guidelines help teams be mindful of how they spend their time, as well as how they use the time of others. 

Respecting Time Equals Respecting People

Employees who feel their time is valued are more likely to be committed to their work. Time is, after all, one of the most tangible forms of respect you can show someone. At my own company, FutureThink, we regularly “uninvite” people to meetings, emphasizing that they don’t need to attend the meeting and can use their time for more urgent work. People love being uninvited because it feels like a gift—and our culture emphasizes that you need to use your time wisely; if you waste it on the unnecessary—that’s on you. The goal is for people to understand that time is something worth protecting. 

Guard Time Like It’s Your Most Valuable Asset

Stop letting your calendar be overrun with things you do need to really do, and start using your time with intent. The next time someone asks for your time, ask yourself: Is this meeting truly necessary? Is this the best use of my time, and their time? Doing this will not only protect your own productivity but also foster a culture where everyone’s time is treated as the invaluable resource it truly is.