Bad Bunny Set to Eclipse Kendrick Lamar in Halftime Show Hype

Super Bowl LX halftime show is already getting a lot of online chatter about Bad Bunny’s upcoming performance. It’s not his first rodeo either. He appeared alongside Jennifer Lopez and Shakira in the iconic 2020 halftime show, which amassed 334 million views on the NFL’s official YouTube channel.

Can he top Kendrick Lamar’s record-smashing views from last year? Lamar’s set list included “Not Like Us” about his ongoing rumored beef with Drake. He also played fan favorites from his Black Panther soundtrack. His performance drew 157 million views. Rihanna drew a lot of viewers with the 2023 halftime show, where she revealed her pregnancy on stage, and the show amassed 294 million views.

So what will Bad Bunny, aka Benito Antonio Martínez Ocasio, bring to his performance? Rumors are circulating that the three-time Grammy Award winner will have surprise guests. He’ll definitely bring his fashion A-game, no matter what he sings or who he shares the stage with, and of course, bring his signature dance moves, all of which he teased in a trailer for the halftime show.

“What makes this upcoming halftime show so exciting is that Bad Bunny is set to make history as the first headliner to perform entirely in Spanish. He’s already proven his global appeal, having appeared alongside Jennifer Lopez and Shakira in 2020 in one of the most-watched halftime shows ever,” said Terry Rosoman, Head of Marketing at online ticketing platform, TicketSource, said in a news release.

“His recently released trailer is very telling of what we can expect from his performance. It features people of all ages, genders, and backgrounds, sending a clear message of unity: no matter who you are or where you’re from, this is for you. Fans can expect a high-energy, visually striking performance that could easily go down as one of the most-watched halftime shows in history, with music and moments designed to bring the world together,” he added.