This very expensive fleece is making waves for looking like startup swag
How much would you pay for a gray fleece? Yes, the type that’s ubiquitous in corporate cubicles and business-casual work conferences across America.
What if it had the Miu Miu logo stitched on the left chest? If you said $2,500, you’d be on the money.
Miu Miu’s $2,500 fleece sweatshirt, specifically in gray, has been trending online in recent months, spotted on celebs and featured in dozens of videos across social media platforms. You might think it looks like any other gray fleece. And you’d be right. Yet the Miu Miu version has inspired dupes and influenced people to unearth 4imprint jackets from their dad’s closet or old thrift finds to participate in the trend.
For more than a decade, banks, investment firms, and tech companies have co-branded corporate logos on gray fleece vests for their workforces. Worn by everyone from interns to executives, this look, dubbed the “Midtown uniform” in major cities like New York, has become as ubiquitous in workplaces as the sad desk salad.
“As my boyfriend was leaving for work this morning he put on the fleece that his company gave him,” New York City-based influencer Danielle Carolan said in a recent TikTok while wearing the Miu Miu version. “I was like, oh my god, this is literally like a fleece your tech company would give you.”
Still, in influencer circles “the Miu Miu fleece”—to be uttered with the same reverence as Andy Sachs’s coveted Chanel boots in The Devil Wears Prada—has become a cultural shorthand. “The Miu Miu fleece is a wearable argument about how taste, comfort, and status work now,” according to a recent Substack post from Dot Dot Dot. “In simple terms: the ability to look relaxed without looking irrelevant.”
And for the $2,500 price tag surely there’s something fashion normies must be missing to justify the cost? Something about the garment construction or fabric composition, perhaps. No. It’s really just a gray fleece made of 80% polyester and 20% recycled polyester.
Some have suggested it’s a social experiment. Or is it a sign of the times?
Coinciding with the RTO push, fashion houses have been tapping into the workplace discourse, taking inspiration from the office in runway collections and ad campaigns.
Throughout 2025, designer brands like Prada and Miu Miu and more affordable high-street retailers like Uniqlo and Aritzia put their own spin on workwear fashion as companies ushered employees back in the office. That interest in corporate style has continued in 2026, with views on #OfficeOutfits up 811% over the past week, according to Vogue Business.
From power dressing to business casual, corp-core is in vogue—even if the Miu Miu fleece is worn predominantly by influencers on their way to Pilates and brunch.