Report: Prediction markets on prohibited list for Super Bowl LX commercials
Prediction-market commercials are among the list of prohibited categories for Super Bowl LX on Feb. 8, according to a report in Front Office Sports.
Commercials for prediction markets, which include companies such as Kalshi and Polymarket, have been forbidden from NFL broadcasts all season, per the report, which noted traditional sports betting websites DraftKings and FanDuel also have launched their own platforms.
The NFL, which does not publicize the list of prohibited categories, also bans controversial subjects such as firearms, pornography and tobacco.
The league is concerned that such sports event contracts are not regulated with safeguards that are in sports betting, including "prohibitions on easily manipulated markets" and "official league data requirements," per the report.
Kalshi declined to comment on whether it has tried to buy Super Bowl advertisements, and Polymarket had not responded to a request for comment, Front Office Sports wrote in the article updated on Friday.
DraftKings will have some kind of ad air during the Super Bowl and FanDuel will have a commercial before the game, per the report. Commercials for sports betting are not prohibited, though the league limits the number during the Super Bowl -- no more than six this year, per GamblingHarm.com, Front Office Sports reported.
CNBC reported Friday that NBC, which is broadcasting the game between the New England Patriots and Seattle Seahawks, has sold all of its advertisement inventory. The 30-second commercials cost $8 million on average, with five to 10 selling for more than $10 million apiece, according to Mark Marshall, NBC's chairman of global advertising and partnerships.
Fox broadcast the 2025 game, with about a dozen 30-second ad units selling for at least $8 million, Front Office Sports reported. The game set a record for a single event with an average of 127.7 million viewers across all platforms.
Both Kalshi and Polymarket offer markets on the NFL and the Super Bowl, including which companies will advertise during the championship game.
The Front Office Sports report noted that local TV affiliates run different commercials during the game than the national broadcast, meaning a prediction-market ad could air in some areas of the country.