Volkswagen Super Bowl Commercial 2026: Car Company Reboots Iconic Campaign!
Volkswagen is relaunching their iconic “Drivers Wanted” campaign.
With their 2026 Super Bowl commercial, airing on Sunday (February 8), the car company’s “The Great Invitation: Drivers Wanted” is hoping to tap back into a highly successful campaign from the ’90s.
Keep reading to find out more…
The spot is set to House of Pain’s 1992 hit “Jump Around.”
“This campaign is about instilling confidence and optimism,” said the company’s Rachael Zaluzec to ADWEEK.
“By reimagining ‘Drivers Wanted’ for a new era, we’re reclaiming what Volkswagen stands for and inviting a new generation to live life in the driver’s seat.”
Watch more of 2026′s best commercials that aired during the Super Bowl!
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Read the lyrics to “Jump Around”…