Note Design Studio envisions Lammhults showroom as hub for creative collaboration

During Stockholm Design Days, furniture brand Lammhults Design Group opened a showroom created by Note Design Studio to provide a neutral backdrop for presenting its range of contract furniture.

The company, which includes the Lammhults, Abstracta, Fora Form and Ragnars brands, wanted to develop a space to highlight its more unified offering while strengthening each brand's unique identity.

The showroom was designed by Note, whose co-founder Cristiano Pigazzini is now responsible for the group's creative direction in his role as creative advisor.

The project involved stripping back the unit located at Norrlandsgatan 20 in central Stockholm to reveal its raw structure before implementing a design that supports displays of products from the various brands.

"The ask from Lammhults Design Group was to create a space to house and represent all brands under one roof," explained Johannes Karlström, interior architect and founding partner at Note.

"This is also a natural extension of the strategic ambition to use the synergy of the group's brands to create a renewed and stronger presence in the industry."

The interior comprises a series of contextual environments, designed to showcase products alongside each other so that customers can engage with them and try them out.

Note utilised simple and affordable materials, including rattan carpets, through-coloured Valchromat panels and a matching brown eco-friendly floor tile to create a neutral scheme that allows the products to stand out.

The pared-back aesthetic is supported by a neutral colour palette chosen to complement the different furniture and create a sense of cohesion throughout the showroom's spaces.

"We leaned into a soft white palette with a contrasting dark red-brown, combined with a warmer deep burgundy accent to bring some dynamism and warmth to the space," Karlström told Dezeen.

"There are slight variations in how the palette is applied to the different rooms, creating flow and natural shifts in tempo."

The space currently contains some of Lammhults' key pieces, including the Geofanti sofa by designer Anya Sebton and a configuration of the modular Bao sofa system designed for the brand by Note.

Some of the environments also feature acoustic wall panels and lamps from Abstracta, with tables and cabinets from Ragnars and Fora Form furniture, including a yellow and chrome edition of the Bud meeting room chair.

Illumination is provided by rows of suspended LED light tubes that are dimmable and offer precise colour adjustment, allowing the atmosphere in the space to be altered to suit the time of day or occasion.

Lammhults Design Group is one of Scandinavia's leading producers of furniture for office interiors and the showroom was designed as a symbol of its more integrated and customer-focused approach.

"The space will become a hub for customer dialogue, creative collaborations and inspiration, while also strengthening the interplay between design, business and customer needs," said Susanna Hilleskog, CEO of Lammhults Design Group.

The company's new strategic direction is based on the concept "Scandinavian Design. Multiplied" and will see each brand continue to evolve its individual strengths while offering customers a holistic solution for contract projects.

Note previously designed a showroom in Copenhagen for Lammhults Design Group, which utilised the rough and rustic qualities of its setting in a historic former naval base.

The Stockholm-based studio, founded in 2008, works across architecture, interiors and product design, applying an adaptive, innovative mindset to projects ranging from a restaurant with quirky blue-and-white tiled walls to a Japanese-inspired wine bar that doubles as an office.

The photography is courtesy of Lammhults.

Stockholm Design Days took place from 3 to 5 Feb in locations across the city. For more installations, talks and fairs in architecture and design, visit Dezeen Events Guide.  

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