Anthropic is seizing the moment by promoting how easy it is to switch to Claude

• Anthropic is promoting how easy it is to switch from other AI companies.
• The move comes amid exploding interest in Claude after Anthropic's standoff with the Pentagon.
• Claude is now No. 1 on the Apple App Store, blazing past competitors ChatGPT and Gemini.

Anthropic wants you to use Claude, even as President Donald Trump moves to kick the company out of Washington.

Now, Claud says it's easier to move their history from a rival competitor into Claude. While Anthropic initially offered users the ability to import their data in October, the updated interface is "significantly improved," a spokesperson for Anthropic told Business Insider.

All they have to do now is copy and paste a pre-written prompt into another chatbot.

"Switch to Claude without starting over," the new dedicated landing page reads, adding that the process can be done in under a minute.

"You've spent months teaching another AI how you work," the page reads. "That context shouldn't disappear because you want to try something new. Claude can import what matters, so your first conversation feels like your hundredth."

The overhaul shows how Anthropic is making aggressive efforts to promote itself amid an explosion of outside interest, after its CEO, Dario Amodei, refused to back down amid a standoff with the Pentagon.

Claude is now the most downloaded free app in Apple's App Store, above OpenAI's ChatGPT and Google's Gemini.

On Friday, Amodei said that the AI startup could not reach an agreement with the Pentagon based on two exceptions that Anthropic insisted on, which he said would limit the use of its AI models for deployment in fully autonomous weapons and for mass surveillance of American citizens.

Hours later, OpenAI struck a deal with the Pentagon to deploy its AI models, which sparked a backlash among some users.

In response, Trump blasted Anthropic, calling it "woke," and pushed to prevent its use across all federal agencies. Defense Secretary Pete Hegseth, who moved to formally designate Anthropic as a supply-chain risk, said the Defense Department would not back down.

"America's warfighters will never be held hostage by the ideological whims of Big Tech," Hegseth wrote on X on Friday. "This decision is final."

Anthropic has called the supply-chain risk designation "unprecedented," particularly since Hegseth has suggested that it would mean anyone doing business with the Pentagon could not work with Anthropic. The AI startup has said Hegseth doesn't have the power to impose such a wide ban.

"No amount of intimidation or punishment from the Department of War will change our position on mass domestic surveillance or fully autonomous weapons," the company said in a statement. "We will challenge any supply chain risk designation in court."