Nationwide Marketing Group Adds ASKO To Luxury Appliance Portfolio
Nationwide Marketing Group (NMG) has announced a new partnership with ASKO Appliances that further strengthens its luxury appliance portfolio. With over 75 years of engineering expertise, ASKO is known for developing high-performance dishwashers, laundry systems, and wine preservation appliances built with a focus on durability, sustainability, and clean architectural integration.
“ASKO enhances our ability to offer independent-focused, performance-driven luxury solutions with a specialist in the dishwasher, laundry, and wine categories to our members,” said John O’Halloran, senior director of luxury appliances at NMG.
A premium European brand recognized for refined Scandinavian design, durability and environmental responsibility, ASKO’s commitment to sustainability, including environmentally certified manufacturing processes and industry-recognized design innovation, aligns with the evolving priorities of today’s luxury consumer.
Through this partnership, Nationwide Marketing Group members will gain exclusive access to:
- A curated portfolio of premium European kitchen and laundry appliances
- Showroom merchandising and storytelling tools
- Integrated digital marketing and campaign support
- Industry-leading exclusive consumer financing programs
- Training and education resources designed to elevate in-store selling confidence
“At ASKO, we value partnerships built on shared growth and long-term success,” said Jonas Lidberg, general manager, ASKO Americas. “We’re excited to begin our new collaboration with Nationwide Marketing Group,” added Lidberg. “ASKO’s high-quality, premium luxury products and our exclusive commitment to the independent channel align perfectly with NMG’s strategy.”
ASKO will exhibit at the upcoming Nationwide Marketing Group PrimeTime event in March, where members will have the opportunity to meet directly with ASKO leadership and distribution partners and experience the brand’s craftsmanship and innovation firsthand on the show floor.
This partnership underscores NMG’s continued investment in the luxury category, equipping independent retailers with luxury brands that drive differentiation, elevate margin, and strengthen competitive positioning in an increasingly design-focused market.
To learn more, visit nationwidegroup.org.
About Nationwide Marketing Group
Nationwide Marketing Group is North America’s largest, most comprehensive buying group for independent retailers, manufacturers, and professionals who specialize in furniture, bedding, appliances, electronics, custom installation, other around-the-home categories, and more. For over 50 years, NMG has championed the success of the independent channel, providing personalized support to 5,500+ members representing 14,000 storefronts nationwide. Across the industry, NMG is trusted to drive growth, maximize savings, and simplify operations. With transparent performance tracking, forward-thinking strategies, and a deep commitment to the independent channel, NMG helps its members stay ahead of the competition — on their terms.
See also: Nationwide Marketing Group Expands Luxury Appliance Portfolio With Liebherr Appliances