Limassol marathon hailed for contribution to Cyprus sports tourism
The XM Limassol Marathon is one of the country’s most important sports tourism events, according to Deputy Tourism Minister Kostas Koumis.
He noted that the Deputy Ministry of Tourism, through the Love Cyprus message, supports an institution that unites people from every corner of the planet and offers an opportunity “to show the world that Cyprus is a place worth discovering, exercising and loving at any time of the year”.
In their announcement, the organisers of the XM Limassol Marathon said that, within the framework of the strategy to promote Cyprus as a leading sports tourism destination, the Deputy Ministry is participating as a Platinum sponsor in this year’s event.
They added that the aim is to establish the Marathon as an institution that goes beyond the racing part and constitutes a complete tourist experience under the Cypriot sun.
In this regard, the announcement said that the collaboration focuses on promoting the unique identity of Cyprus, combining the exceptional natural environment with the hospitality and infrastructure for world-class races.
It also added that the Love Cyprus brand is the signature under every effort to emphasise the beauty and culture of Cyprus, finding in the XM Limassol Marathon the ideal ambassador to transmit the vitality of the island to thousands of visitors from abroad.
Koumis stated that “the XM Limassol Marathon constitutes one of the most important pillars of sports tourism in the country.”
He added that the Deputy Ministry of Tourism, through the Love Cyprus message, supports an institution that unites people from every corner of the planet and is an opportunity “to show the world that Cyprus is a place worth discovering, exercising and loving at any time of the year”.
It is further stated that, through this sponsorship, the Deputy Ministry is enhancing the international visibility of the event, focusing on the experience of the coastal route, the energy of the thousands of runners and the atmosphere of the Limassol Molos.
With regard to the two-day racing programme, it is noted that it begins on Saturday, March 21, with the start of the Primetel Corporate 5km race, in which hundreds of teams will run along the coastal road, while the little runners will then take over for the McDonald’s Kids Race 1km.
The programme continues on Sunday, March 22, with a series of demanding routes. It begins early in the morning with the XM Limassol Marathon 42km, followed by the Muskita Half Marathon 21km and the Petrolina 10km Energy Road.
The event concludes with the Axlebolt 5km Individual Road.